Product Manager

- Product Manager / PMT - Healthcare

Designation: Product Manager / PMT - Healthcare

Department: Marketing / Product Management Team

Experience: Minimum 3 Years

Industry: Pharmaceutical / Healthcare / Medical Devices / Diagnostics / HealthTech

Location: Thane

Job Summary

We are looking for an experienced Product Manager / PMT to manage assigned healthcare brands and drive brand growth, market penetration, prescription generation, and overall business performance. The role will involve brand planning, marketing strategy, doctor engagement, sales promotion, product launches, and close coordination with Sales and other cross-functional teams.

Key Responsibilities

• Develop and execute annual and periodic brand plans and marketing strategies.
• Conduct market analysis, competitor tracking, customer insights, and sales trend analysis.
• Monitor brand performance and identify opportunities for growth and market share improvement.
• Plan and execute doctor engagement programs, in-clinic activities, and scientific promotional initiatives.
• Develop marketing collaterals including visual aids, leave-behind literature, doctor communication, patient awareness materials, and digital content.
• Coordinate with Sales teams to understand market feedback and translate field insights into actionable brand strategies.
• Develop and execute sales promotion schemes and marketing initiatives.
• Conduct product and marketing training for the Sales team.
• Support product launches and ensure effective launch planning and execution.
• Coordinate with Sales, Medical Affairs, Regulatory, Supply Chain, Finance, and external agencies.
• Track sales performance, campaign effectiveness, ROI, and brand objectives.
• Prepare periodic reports, dashboards, presentations, and business reviews.
• Undertake regular field visits and market interactions as required.

• Bachelors degree in Pharmacy, Life Sciences, Biotechnology, or a related healthcare discipline.
• MBA/PGDM in Marketing will be preferred.
• Minimum 3 years of relevant experience in Product Management, PMT, or Brand Management.
• Experience in Pharmaceutical, Healthcare, Medical Devices, Diagnostics, or HealthTech industry.
• Strong experience in brand management, marketing strategy, promotional activities, and Sales coordination.

• Strong understanding of Healthcare Marketing and Brand Management.
• Excellent analytical and business acumen.
• Strong presentation and communication skills.
• Stakeholder management and cross-functional coordination.
• Sales force training and capability-building skills.
• Creative approach to marketing campaigns and doctor engagement.
• Willingness to travel and undertake fieldwork.
• Strong knowledge of MS Office / PowerPoint and marketing reporting.

Key Performance Indicators (KPIs)

• Brand sales and growth targets.
• Market share and brand performance.
• ROI and effectiveness of marketing campaigns.
• Timely execution of brand plans and promotional activities.
• Effectiveness of sales promotion initiatives.
• Sales team product knowledge and training effectiveness.
• Successful product launches and in-clinic activities.