: Executive – Hospital Marketing

Department: Marketing & Business Development
Designation: Marketing Executive
Reports To: Marketing Manager / Head – Marketing
Location: [Hospital Name / Location]
Employment Type: Full-time

Job Summary

The Marketing Executive will support the hospital’s marketing, branding, outreach, and business development activities to increase awareness of hospital services, strengthen relationships with doctors and referral partners, and contribute to patient acquisition and revenue growth.

Key Responsibilities

1. Hospital Marketing & Promotion

• Execute marketing plans for hospital services, specialties, consultants, health packages, and clinical programs.

• Coordinate online and offline promotional campaigns.

• Support development of brochures, standees, presentations, social media content, and other marketing materials.

• Ensure all promotional communication follows hospital branding and applicable healthcare advertising guidelines.

2. Doctor & Referral Network

• Develop and maintain relationships with referring doctors, clinics, diagnostic centers, corporates, and other healthcare partners.

• Coordinate doctor engagement activities, CME programs, health talks, and professional meetings.

• Track referrals and identify opportunities to strengthen referral relationships.

3. Community Outreach

• Plan and coordinate health camps, awareness programs, screening camps, corporate health initiatives, and community events.

• Build relationships with local organizations, residential communities, schools, colleges, and corporates.

• Generate awareness about hospital specialties and available healthcare services.

4. Digital Marketing Support

• Coordinate with internal teams or agencies for social media, website, Google campaigns, email marketing, and other digital initiatives.

• Monitor campaign performance and prepare basic reports on leads, enquiries, conversions, and engagement.

• Assist in maintaining accurate and updated hospital information across digital platforms.

5. Patient Acquisition & Business Development

• Generate and follow up on leads through marketing campaigns and outreach activities.

• Coordinate with front-office, call-center, doctors, and operations teams to improve lead conversion and patient experience.

• Identify potential corporate and institutional tie-ups.

6. Market Research & Reporting

• Monitor competitor activities, healthcare trends, local market opportunities, and patient needs.

• Maintain records of marketing activities, leads, referrals, events, and campaign outcomes.

• Prepare periodic reports and presentations for management.

7. Internal Coordination

• Coordinate with clinical departments, nursing, operations, finance, HR, and administration for marketing initiatives.

• Ensure timely execution of events and promotional activities.

• Support hospital leadership with marketing-related presentations and data.

Key Performance Indicators (KPIs)

• New patient enquiries and conversions generated through marketing

• Referral/doctor network growth

• Corporate and institutional tie-ups

• Health camps and outreach programs conducted

• Leads generated and conversion rate

• Campaign ROI and engagement

• Digital reach and enquiries

• Growth in targeted specialty volumes

• Marketing activity completion and reporting