Manager - Sales & Marketing

Department Icon Digital Marketing/Marketing
Posted: 16 hours ago
8-15 years
Kolkata, West Bengal, Apollo Super Speciality Hospital, Sonarpur, Eastern, Eastern (Hospital), India
Digital Marketing/Marketing
work from office
Full Time
Closes 14 Dec 2026

Posted: 16 hours ago
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Job Description

  1. To supervise the assigned sales team and assist in achieving overall top line both volume and value.

4.1 Guiding the team in achieving the budget.

 4.2 To ensure effective coverage of the area / client and map it to footfalls.

 4.3 To facilitate team to attain self-sufficiency in product detailing and hospital process for effective promotion of the hospital.

 4.4 To maintain good rapport with the internal medical fraternity. 

 4.5 To ensure track of the competition and suggest strategies for effective existence and development of the organization.

 4.6 To develop marketing strategies and ensure its effective implementation.

 4.7 To prepare MIS as necessitated by the management and assist superiors in developing growth plans.

4.8 To develop plan, policies and procedures for promotional activities.

4.9 Guiding intra and inter departmental meetings for regular review of services and for improvement.

4.9 Identifying and securing strategic locations for health promotion events / services to develop and maintain relationship with potential customers.

4.10 Assisting in identifying and developing education materials which meet team member needs.

4.11 Participating in internal and external committees as assigned by the Management.

 4.12 To maintain absolute integrity with the organization and its members.

 4.13 To use and maintain all office equipments appropriately, especially those issued exclusively to him.

4.14 To maintain pleasant disposition at all times and be willing to attend to need of clients of the hospital beyond the duty hours.

 4.15 To organise himself and his office for effective response.

 4.16 Physician Loyalty:

  • Responsible for designing, developing and implementing loyalty marketing programs through the network of General Physicians, in support of marketing, communications and sales objectives.
  • Supervising COE promotions. 
  • Arranging for Camps, CMEs in and out of hospital in association with local IMA, to promote hospital services.
  • Arranging for Interactive Public Forum and Free Health Check up programmes to improve organizational image among general people.
  • Implementing promotional programmes time to time as per the requirement generated in terms of revenue. 
  • Analyzing the effectiveness of loyalty marketing programs both in terms of revenue generation and departmental promotion.
  •  4.17 To participate and contribute to departmental quality initiatives.
  •  4.18 To be aware of departments performance and objectives.
  •  4.19 To carryout data collection/support in data collection.

 4.20 To adhere to the safety norms of hospital and follow both patient safety and staff safety rules.

 4.21 To perform any job / task as and when assigned by the superior.

 4.22 Obeying HR Policies.

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About Company

Apollo Hospitals Enterprise Limited is an Indian multinational healthcare group which operates a major network of hospitals, pharmacies, primary care and diagnostic clinics across Asia.

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