Senior Associate - Marketing

Role Overview

This is an execution-focused marketing role designed for someone who is:

Digitally native

Highly organized

Comfortable using AI tools

Curious about marketing analytics

Process-oriented

You will support brand growth, social media execution, SEO content development, and HubSpot

campaign management. This role is ideal for someone who wants to build a strong foundation in

modern B2B marketing.

Key Responsibilities

1. Social Media Management & Execution

Manage day-to-day social media publishing (LinkedIn primarily; others as required)

Plan and execute the monthly social media calendar

Draft posts aligned with brand positioning and thought leadership themes

Repurpose long-form content into short-form social posts

Track engagement and performance metrics

Identify opportunities to improve reach and engagement

2. Content Creation (Branding + SEO)

Write blogs, website content, landing pages, and campaign copy

Optimize content for SEO (keywords, internal linking, formatting)

Support Answer Engine Optimization (AEO) initiatives

Work with subject matter experts to turn insights into structured content

Use AI tools responsibly to improve efficiency while maintaining quality

We expect strong self-sufficiency in using tools like ChatGPT, content research tools, and basic

analytics platforms.

3. AI Tool Utilization

Demonstrate proficiency in using AI tools for:

Content drafting

Research

Idea generation

Workflow optimization

Continuously experiment with AI to improve marketing productivity

Document workflows for repeatability

4. Coordination with Design Team

Create structured design briefs

Coordinate with shared design team for creatives and assets

Ensure timelines are met

Review drafts and provide structured feedback

Maintain brand consistency across assets

5. HubSpot Campaign Execution

Work closely with our Hubspot admin team to design follow-up and engagement

processes inside HubSpot for:

Demo bookings

Re-engagement

Reactivation

Nurturing

Ensure contact segmentation is accurate

campaign performance metrics

6. HubSpot Hygiene & Process Discipline

Maintain CRM cleanliness and tagging accuracy

Ensure deals and contacts are accurate and updated for each stage of the process

Audit email lists and workflows periodically

Collaborate with HubSpot admin team on improvements

Ensure data integrity and reporting accuracy

What Were Looking For

Skills & Qualifications

0–5 years of experience in marketing

Strong written communication skills

Good understanding of:

SEO fundamentals

Social media marketing

Email marketing

Familiarity with HubSpot (preferred but not mandatory)

Comfortable using AI tools independently

Strong organizational skills

Ability to manage deadlines

Note:

As part of our interview process, we conduct an initial shortlisting to identify candidates who closely match our requirements. While we strive to notify all applicants about their status, if you do not receive a response from us, please understand that your profile has not been shortlisted at this time.