Area Sales Manager

We are looking for an ambitious and results-driven Area Sales Manager to manage and grow sales across on-trade and off-trade channels within the assigned territory. This role requires strong distributor management, trade relationships, retail execution, and a proven ability to deliver sales targets in a competitive alcobev market

Key Responsibilities

• Sales Execution - Deliver monthly/quarterly sales targets for the assigned territory. Ensure product placement, visibility, and availability across outlets.
• Channel & Distributor Management - Manage distributors and stockists for efficient supply chain and secondary sales. Drive performance and resolve operational issues. Build relationships with key accounts, retail partners, and HORECA outlets.
• Trade Marketing & Activations - Execute trade promotions, POSM deployment, and in-market activations in collaboration with the Trade Marketing team. Monitor competitor activities and suggest improvements.
• Retail Visibility & Merchandising - Ensure effective branding, display, and compliance at all retail touchpoints. Enhance in-store visibility for product recall and consumer engagement.
• Reporting & Market Insights - Track daily/weekly sales, monitor outlet performance, and prepare territory MIS reports. Share feedback on pricing, competitor activities, and market opportunities.
• Team & Market Development - Guide and support sales executives, promoters, and field staff in driving secondary sales. Expand coverage by identifying new outlets and accounts.

• In-depth understanding of the alcoholic beverages industry and trade dynamics
• Strong understanding of the alcoholic beverages industry and trade channels.
• 5+ years of relevant sales experience in the alcobev industry (on-trade and off-trade).
• Expertise in distributor handling, territory management, and outlet development.
• Proven track record in achieving sales targets and market share growth.
• Hands-on experience in trade activations, retail visibility, and POSM execution.
• Strong negotiation, relationship-building, and problem-solving skills.
• Ability to lead field staff/promoters and manage multiple stakeholders.
• Proficiency in MS Excel, PowerPoint, and basic reporting tools.
• Willingness to travel extensively across assigned regions.

• Bachelors degree in Marketing, Business Administration, or related field
• MBA preferred
• Certification in Trade/Brand/Channel Marketing is a plus

• Competitive salary and incentive structure
• Travel and fieldwork allowances
• Opportunity to work with a fast-growing premium alcobev company
• Professional development and growth opportunities
• Exposure to national brand building and regional expansion

On Trade Off Trade