Influencer Marketing Lead - D2C

Description:

What Youll do:

• Identify, onboard, and manage influencer collaborations and partnerships
• Co-create content briefs and ensure timely execution of campaigns
• Ensure influencer content resonates with brand tonality, campaign objectives, and audience expectations.
• Manage and mentor a team of influencer executives/coordinators; ensure smooth workflows and high performance.
• Track performance metrics (engagement, reach, conversions, etc.), optimize campaigns, and report insights to stakeholders.
• Own and optimize influencer marketing budgets to maximize ROI.
• Stay ahead of social and influencer trends, platform updates, and competitor activity.

Who You are:

• Someone with 46 years of experience in influencer/creator marketing, with at least 12 years in a leadership role.
• You have strong network of influencers and agencies across relevant categories.
• You are excellent at negotiation and relationship management skills.
• You have an analytical mindset with experience in campaign tracking tools and social analytics.
• A creative thinker with deep understanding of social media culture and platforms.
• Strong communication, presentation, and project management skills.