Manager - Brand Marketing - Food & Beverages/D2C

Description:

Key Responsibilities:

• Own and drive brand strategy, positioning, and messaging across all touchpoints
• Plan and execute brand campaigns (digital, social, offline, influencer, partnerships)
• Ensure consistent brand identity and tone of voice across creatives and communications
• Collaborate with design and content teams to create high-impact brand assets
• Lead consumer insights, market research, and brand tracking initiatives
• Work with performance marketing teams to align brand + growth objectives
• Manage influencer, PR, and community marketing initiatives
• Own brand calendars, launches, and seasonal campaigns
• Track and report on brand metrics (awareness, consideration, recall, engagement)
• Manage budgets, agencies, and external partners