CavinKare - Category Head - International Business

Role Purpose:

To lead the strategic growth of key categories within the International Business portfolio. The role will be responsible for developing category strategies, driving profitable growth, managing P&L, leading innovation pipelines, and working closely with cross-functional and regional teams to accelerate business performance across international markets.

Key Responsibilities:

1. Category Strategy & Business Growth:

• Develop and execute long-term category growth strategies aligned with international business objectives.
• Drive revenue, profitability, and market share across assigned categories.
• Identify emerging consumer trends, white spaces, and growth opportunities across global markets.
• Build annual and long-range business plans.

2. Brand & Marketing Strategy:

• Develop integrated marketing strategies to strengthen brand equity and accelerate consumer acquisition.
• Lead brand positioning, communication strategy, media planning, and consumer activation initiatives.
• Evaluate campaign effectiveness and optimize marketing investments.

3. P&L Ownership:

• Own end-to-end category P&L.
• Monitor sales, margins, profitability, pricing, and overall financial health of the portfolio.
• Drive corrective actions to improve profitability and sustainable growth.

4. Budget Management:

• Prepare and manage annual marketing budgets.
• Ensure efficient allocation of A&P investments.
• Track ROI of all marketing initiatives and optimize spend.

5. Innovation & New Product Development (NPD):

• Lead innovation pipeline from concept generation to commercial launch.
• Identify consumer needs and translate insights into successful product innovations.
• Collaborate with R&D, Packaging Development, Supply Chain, Procurement, Regulatory, and Sales teams.
• Manage product lifecycle including renovations and portfolio rationalization.

6. Consumer & Market Insights:

• Analyze market trends, competitive landscape, and consumer behavior.
• Utilize market research and business analytics to make data-driven decisions.
• Recommend pricing, portfolio, and channel strategies.

7. Cross-functional Leadership:

• Work closely with Sales, Supply Chain, Finance, Procurement, R&D, Manufacturing, Regulatory Affairs, and International Country Teams.
• Ensure timely execution of product launches and marketing initiatives.
• Influence stakeholders to deliver business objectives.

8. Performance Management:

• Review category performance through key business metrics.
• Monitor sales forecasts, demand planning, profitability, and market performance.
• Present business reviews and strategic recommendations to leadership.

Recruitment Disclaimer & Candidate Advisory:

This job posting has been issued by CavinKare Pvt Ltd exclusively for recruitment purposes. The information contained herein is intended solely for prospective candidates applying for the advertised position and must not be reproduced, modified, or distributed without prior authorization.

Candidates are advised to exercise due diligence and remain vigilant against fraudulent communications, including emails, messages, or fictitious employment offers, that falsely claim to originate from or represent CavinKare Pvt Ltd.

CavinKare Pvt Ltd does not authorise or engage any individual, agency, consultant, or third party to solicit or collect any fee, payment, or monetary consideration from candidates at any stage of the recruitment or selection process. Candidates are therefore advised not to make any payment or provide any financial consideration in connection with an employment opportunity represented as being offered by CavinKare.

Candidates are advised to rely exclusively on official CavinKare communication channels for all recruitment-related correspondence and to exercise appropriate caution when responding to unsolicited or unverified employment communications.