CavinKare - Senior Brand Manager

Senior Brand Manager

Job Purpose:

• Build and execute Category growth plans
• Drive innovation
• Own the top line and P&L for the category

Roles and Responsibilities:

• Manage brands profitably and Growth Marketing
• Identifying new business opportunities in the various categories handled by understanding consumers and being aware of need gaps in the market and tapping those areas
• Develop business plans for opportunities identified
• Planning and Implementing the Go-To Market Plan
• Develop the category / brand strategy that delivers consumer loyalty and generates demand
• Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives
• Conduct regular research to be updated about the consumer trends
• Should always have in-depth understanding of competition and their progress

Brand Profitability:

• Drive cost reduction projects to improve Margins
• Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth

Functional Competencies:

• Data Orientation
• Relationship building
• Understanding of go to market

Behavioral Competencies:

Strategic Thinking:

• Focusing and driving results for self and others. Creating, and communicating a long-term strategy

Handling Ambiguity:

• Being Pro-active, Setting the pace and being flexible, Creating a sense of urgency by being energetic

Driving Innovation:

• Being Venturesome, Creative Problem Solving, Relentless follow through and monitoring of processes

Qualification:

• Education: MBA/PGDM from Tier 1/Tier 2 institutes
• Experience Required: 6-9 years in FMCG
• Location: Chennai

Recruitment Disclaimer & Candidate Advisory

This job posting has been issued by CavinKare Pvt Ltd exclusively for recruitment purposes. The information contained herein is intended solely for prospective candidates applying for the advertised position and must not be reproduced, modified, or distributed without prior authorization.

Candidates are advised to exercise due diligence and remain vigilant against fraudulent communications, including emails, messages, or fictitious employment offers, that falsely claim to originate from or represent CavinKare Pvt Ltd.

CavinKare Pvt Ltd does not authorise or engage any individual, agency, consultant, or third party to solicit or collect any fee, payment, or monetary consideration from candidates at any stage of the recruitment or selection process. Candidates are therefore advised not to make any payment or provide any financial consideration in connection with an employment opportunity represented as being offered by CavinKare.

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