Social Media Coordinator

Company Description CGC University Mohali is Indias pioneering new-age, AI-driven campus, transforming higher education through advanced technology, academic rigor, and future-focused learning. With smart classrooms, immersive labs, and AI-powered learning tools, the university offers an innovative and accessible environment for students and staff. Backed by a legacy of over 25 years and recognized with QS I-GAUGE Platinum Rating and NAAC A+ accreditation, CGC University ranks among the countrys top institutions for quality and student outcomes. Its scholarship initiatives, including CGCUET, reflect a strong commitment to inclusive, merit-based education. Through a forward-thinking ecosystem and global collaborations, CGC University Mohali provides a dynamic setting where innovation and ambition shape tomorrows leaders.

Role Description The Social Media Coordinator is a full-time, on-site role based at CGC University in the Mohali district. This role is responsible for planning, creating, and publishing content across social media platforms to enhance the universitys brand presence and engagement with students, prospective applicants, and other stakeholders. Day-to-day activities include developing content calendars, coordinating with academic and marketing teams for campaign ideas, writing posts and captions, and managing multimedia content such as graphics and short videos. The coordinator will monitor platform analytics, track performance metrics, and adjust strategies to improve reach and interaction. Additional responsibilities include responding to comments and messages, supporting digital campaigns for admissions and events, and staying updated on social media trends relevant to higher education.

Qualifications

• Candidates should possess strong skills in Social Media Content Creation and Writing, with the ability to produce clear, engaging, and audience-appropriate posts.
• Candidates should possess skills in Social Media Marketing and Digital Marketing, including experience with campaigns, platform analytics, and audience targeting.
• Candidates should possess excellent Communication skills, with the ability to collaborate effectively with internal teams and interact professionally with online audiences.
• Relevant experience managing institutional or brand social media accounts, preferably in education or related sectors.
• Familiarity with social media management tools and basic design or video-editing tools is beneficial.
• Bachelors degree in Marketing, Communications, Media Studies, or a related field is preferred.
• Ability to work on-site in Mohali district, manage multiple projects, and meet deadlines in a fast-paced environment.