Brand Development Executive

Company Description Chai Nagri is a fast-growing F&B and retail brand on a mission to make Indian chai a globally loved beverage. Founded in 2017 by two IT engineers-turned-entrepreneurs, the brand blends the warmth of traditional Indian chai with a contemporary café experience that appeals to modern consumers. With 30+ outlets across multiple Indian states, Chai Nagri offers freshly brewed chai in diverse variants and a wide range of comfort food. The company is expanding into retail with ready-to-brew chai boxes and premium tea gifting under Chai Nagri Creations, as well as offering franchise opportunities. Team members join a dynamic environment focused on growth, innovation, and building a strong chai-loving community.

Role Description The Brand Development Executive role is a full-time, on-site position based in the Mohali district. This role involves developing and executing brand-building initiatives across café, retail, and franchise channels to strengthen Chai Nagris market presence. Responsibilities include conducting market and consumer research, supporting brand strategy, and coordinating brand campaigns and promotions. The executive will collaborate with marketing, operations, and franchise teams to ensure consistent brand messaging and visual identity across outlets and digital platforms. Day-to-day tasks also include monitoring brand performance, preparing reports and presentations, managing brand communication materials, and supporting events or collaborations that enhance brand visibility.

Qualifications

• Ability to develop and support Brand Strategy and Brand Management initiatives to build and maintain a strong brand identity.
• Competence in Market Research and Brand Marketing to analyze trends, understand consumer behavior, and drive effective brand campaigns.
• Strong Communication skills for creating clear brand messaging and coordinating with internal teams, partners, and external stakeholders.
• Bachelors degree in Marketing, Business, Communication, or a related field, or equivalent practical experience.
• Experience in F&B, retail, or consumer brands is an advantage.
• Proficiency in basic digital tools (MS Office/Google Workspace); familiarity with social media and digital marketing concepts is beneficial.
• Demonstrated ability to work on-site in a fast-paced environment, manage multiple projects, and meet deadlines.
• Strong analytical mindset, attention to detail, and a passion for brand building and customer experience.