Manager / Senior Manager - CPG (Consumer Packaged Goods)

As Manager / Senior Manager – CPG (Online Channels), you will drive growth for Chai Points packaged products business across E-commerce, Quick Commerce, D2C, and emerging digital platforms. This role requires a strong operator who understands marketplace dynamics, digital growth levers, and end-to-end operational execution across online channels.

This is an opportunity to build and scale Chai Points presence across Amazon, Flipkart, Blinkit, Zepto, Instamart, and other high-growth digital platforms.

Key Responsibilities:

1. Online Business Growth

• Drive revenue growth across online CPG channels while maintaining healthy contribution margins.
• Execute CPG channel strategies aligned with overall brand and business objectives.
• Monitor key business metrics including sales, visibility, conversion, and profitability.

2. Marketplace & E-commerce Platforms

Manage end-to-end business operations across marketplaces and e-commerce platforms including Amazon, Flipkart, BigBasket, JioMart, and other emerging marketplaces.

• Drive platform growth through assortment expansion, visibility, pricing, and promotions.
• Manage account relationships and coordinate joint business plans (JBPs) with platform teams.
• Optimize product listings, ratings, reviews, search visibility, and conversion metrics.
• Execute platform campaigns, sponsored ads, and merchandising initiatives.
• Monitor category trends, competition, and platform performance metrics.

3. Quick Commerce Platforms

Manage and scale Chai Points business across Q-commerce platforms including Blinkit, Zepto, Swiggy Instamart, First club and Other rapid delivery platforms.

• Drive growth through strong assortment planning, availability, and in-app visibility.
• Improve operational execution across dark stores and fulfillment networks.
• Coordinate with platform teams on expansion opportunities, demand planning, and service levels.
• Execute channel-wise promotional plans and visibility campaigns.
• Monitor fill rates, stock availability, and sales performance across cities and stores.

4. D2C & Owned Channels

Support growth across Chai Points owned digital channels including website and app.

• Drive repeat purchase, subscriptions, retention, and loyalty initiatives.
• Coordinate with marketing teams to improve customer acquisition and engagement.
• Monitor website/app performance, conversion funnels, and consumer journeys.
• Support digital-first launches, campaigns, and consumer feedback loops.

5. End-to-End Operations & Supply Chain Coordination

Own operational execution across online channels to ensure seamless replenishment and fulfillment.

• Manage replenishment planning and PO fulfillment across all online platforms.
• Coordinate slot booking, appointment scheduling, and dispatch planning with marketplace/Q-commerce partners.
• Work closely with warehouse, supply chain, and logistics teams to ensure timely deliveries.
• Track fill rates, stock-outs, aging inventory, and operational SLAs.
• Ensure smooth execution during high-demand periods, campaigns, and sale events.
• Drive process improvements for inventory turns and operational efficiency.

6. Performance Marketing & Digital Shelf Excellence

• Drive online demand generation through
• Search and keyword optimization
• Sponsored ads and campaign execution
• Conversion optimization
• Product content and digital storytelling
• Ensure strong digital shelf execution including product pages, A+ content, ratings, reviews, and content quality.

7. Pricing, Promotions & Analytics

• Execute pricing and promotional strategies across online channels.
• Track category trends, competitor activity, and campaign performance.
• Analyze channel performance and identify growth opportunities through data-driven insights.
• Balance growth with profitability and promotional ROI.

8. Cross-functional Collaboration

• Collaborate with brand, finance, supply chain, and marketing teams to drive business outcomes.
• Coordinate with internal stakeholders and external platform partners for execution excellence.
• Mentor and support junior team members where applicable.

Key Success Metrics:

• Online revenue growth across channels
• Conversion rates and repeat purchase metrics
• Campaign and promotion ROI
• Fill rate, stock availability, and operational SLAs
• Contribution margins and channel profitability

Experience:

• 5–8 years of experience in FMCG / Consumer Brands / Packaged Foods & Beverages / D2C brands
• 2–4 years of hands-on experience in E-commerce, Quick Commerce, or D2C channels
• Experience managing Amazon, Flipkart, Blinkit, Zepto, Instamart, BigBasket, or similar platforms
• Prior experience handling online operations, replenishment, and platform coordination is preferred

Core Skills:

• Strong understanding of E-commerce and Quick Commerce ecosystems
• Good analytical and commercial acumen
• Experience with marketplace operations, promotions, and conversant with performance marketing
• Strong operational execution and supply chain coordination capabilities
• High ownership mindset with strong execution speed
• Comfortable working in a fast-paced, growth-oriented environment