Director Product & Growth Marketing

Key Responsibilities:

Product Positioning & Messaging

• Develop clear, differentiated messaging for products, solutions, and business offerings
• Translate product capabilities into compelling market-facing narratives
• Partner with leadership, product, sales, and delivery teams on go-to-market strategy

Content Strategy & Thought Leadership

• Lead content strategy across websites, landing pages, blogs, campaigns, case studies, and sales enablement assets
• Ensure content aligns with buyer pain points, search intent, product value, and lead generation goals
• Support thought leadership initiatives for leadership and business stakeholders

SEO & Organic Growth

• Build and guide SEO strategy to improve organic visibility and discoverability
• Identify keyword opportunities and support on-page SEO, content optimization, and content-led growth

Campaign Strategy & Execution

• Lead integrated marketing campaigns across digital channels to support product awareness, lead generation, and pipeline growth
• Plan and oversee campaign messaging, launch calendars, campaign assets, and performance tracking
• Work closely with internal teams to execute campaigns that support specific products, business lines, industries, and target audiences

Demand Generation & Pipeline Support

• Drive marketing initiatives that support qualified lead generation and pipeline growth
• Partner with sales and business teams to create campaigns, digital journeys, and assets that improve conversion

Website, Social Media & Digital Presence

• Oversee website strategy, website content, and overall digital experience
• Guide website enhancements, landing page effectiveness, and conversion-focused updates
• Oversee social media direction to ensure consistency in brand voice, relevance, and engagement
• Ensure digital touchpoints reflect strong positioning, credibility, and business impact

Creative Oversight & Brand Execution

• Provide direction on visual storytelling across web, campaigns, presentations, social media, and branded assets
• Work closely with design and creative resources to ensure quality, consistency, and alignment with brand and business goals
• Oversee execution of digital and marketing creatives with a strong focus on performance and outcomes

Team Leadership & Execution

• Lead, mentor, and strengthen the marketing team
• Bring structure, prioritization, and quality to execution
• Step in directly where needed to support key deliverables and maintain high standards