Director Of Product Marketing

Requirements

• 8–12+ years of experience in B2B SaaS Product Marketing or related GTM roles.
• Strong experience with enterprise, technical, or complex GTM motions.
• Proven expertise in positioning, messaging, product launches, and go-to-market strategy.
• Experience building and leading Product Marketing and/or Content teams.
• Exceptional writing, editing, storytelling, and communication skills.
• Strong sales enablement experience including battlecards, discovery frameworks, demo narratives, and objection handling.
• Experience marketing AI, analytics, workflow automation, or similar technology products.
• Ability to simplify complex technical concepts into compelling business value.
• Strong ownership mindset with experience operating in fast-paced startup environments.
• Experience working directly with founders and cross-functional leadership teams.
• Portfolio of writing, launches, decks, strategic projects, or related work required.
• Experience selling to finance, accounting, tax, audit, or compliance buyers preferred.
• Background in fintech, ERP, data analytics, or workflow automation software is a strong advantage.
• Experience in Series A–C startup environments preferred.
• Active use of AI tools in day-to-day work with a strong point of view on AI-driven productivity.

Responsibilities

• Define and own Savants market positioning and narrative.
• Develop messaging that resonates with CFOs, Controllers, finance, accounting, and tax leaders.
• Establish clear differentiation against legacy finance platforms, AI assistants, and workflow automation tools.
• Ensure consistent messaging across website, sales materials, launches, executive communications, and analyst engagements.
• Partner with Product, Sales, Demand Generation, and leadership on GTM strategy and market priorities.
• Translate product roadmap initiatives into compelling value propositions and campaigns.
• Bring customer, competitive, and market insights into business decisions.
• Measure impact through pipeline influence, win rates, sales-cycle improvements, and product adoption.
• Lead content strategy across thought leadership, product content, customer stories, and launch materials.
• Build and improve sales enablement assets including battlecards, demo narratives, and objection handling frameworks.
• Analyze competitive landscape and identify key win/loss trends.
• Engage directly with customers and prospects to validate messaging and positioning.
• Lead and develop a team across Product Marketing and Content.
• Establish team priorities, operating rhythms, and quality standards.
• Operate as a player-coach, balancing strategy with hands-on execution.

What We Are Looking For

Strong Product Marketing Judgment

• Experience solving complex positioning, messaging, and go-to-market challenges for enterprise or technical products.
• Ability to develop clear, compelling product narratives that align Sales, Product, Marketing, and Leadership teams.
• Strong understanding of customer needs, market dynamics, and competitive differentiation.

Exceptional Craft

• Outstanding writing, editing, presentation, and communication skills.
• Ability to simplify complex concepts without losing strategic depth or business value.
• Strong attention to structure, messaging clarity, and audience relevance.
• Portfolio of writing, launches, presentations, or strategic work required.

AI-Native Working Style

• Uses AI as a core part of daily workflows across research, content creation, competitive analysis, enablement, and strategy.
• Demonstrates a clear perspective on where AI creates leverage and where human judgment remains critical.
• Comfortable working in an AI-first environment and advocating practical AI adoption.

Ownership and Pace

• Operates with urgency and accountability.
• Comfortable working in ambiguous, fast-changing startup environments.
• Ability to move seamlessly between strategic planning and hands-on execution.
• Experience partnering directly with founders and senior leadership teams.

Job Details

1. Location: Remote, India
2. This role requires significant overlap with U.S. Eastern Time (EST).
3. Candidates must be available to work until 3:00 AM IST on a regular basis to support collaboration with U.S.-based teams and stakeholders.
4. The budget for this role is up to 60 LPA inclusive of 10% annual variable bonus.

Interview Process

• Recruiter Screening
• Hiring Manager Round
• Product Marketing Assessment
• Cross-Functional Stakeholder Round
• Leadership Interview
• Final Founder Interview