Area Sales Manager - General Trade - FMCG

Role Overview:
To drive sales, distribution, and visibility in General Trade across the assigned territory by effectively managing distributors, sales representatives, and retail execution to achieve business objectives.
Key Responsibilities:
1. Sales Achievement:
- Deliver monthly/quarterly/annual sales, revenue, and distribution targets.
- Expand numeric and weighted distribution across outlets.
2. Team & Distributor Management:
- Handle, coach, and motivate TSE's, TSO's & ASE's, and distributor teams.
- Ensure distributor ROI, claim settlement, and inventory hygiene.
3. Market Execution:
- Implement visibility & initiatives as per company guidelines.
- Drive new outlet addition and range selling to strengthen market penetration.
- Monitor competitor activities and market dynamics, sharing insights with the RSM.
4. Process & Compliance:
- Ensure adherence to company policies, pricing, and trade schemes.
- Drive adoption of sales reporting systems, trackers, and compliance processes.
Key Performance Indicators (KPIs):
- Achievement of sales & revenue targets.
- Outlet coverage expansion & range selling.
- Sales team productivity.
- Distributor health metrics (ROI, claim settlement, stock hygiene).
- Visibility and execution scores.
Skills & Competencies:
- Strong leadership & team management skills.
- Excellent communication, negotiation & relationship-building ability.
- Analytical mindset with problem-solving skills.
- High customer & market orientation.
- Proficiency in MS Office and sales reporting tools.
Requirements:
- MBA Full Time.
- Stable profile.
- General Trade / Channel sales profile.
- Only 2 job changes.