Marketing Assistant Vice President

Key Responsibilities

• Strategic Marketing Leadership
• Develop, implement, and evaluate comprehensive marketing and communications strategies-including advertising, promotions, and public relations-to align with business objectives and enhance brand presence in local and international markets.
• Lead cross-functional coordination across development, sales, and customer management teams to ensure seamless execution of marketing initiatives and product launches.
• Product & Go-To-Market Strategy
• Define and manage marketing plans and budgets for new and existing developments based on market research, customer insights, and competitive analysis.
• Drive product positioning and brand storytelling across all channels to ensure effective market differentiation.
• Market Research & Insights
• Direct the collection, analysis, and interpretation of market data to inform strategy, forecast trends, and provide actionable recommendations for ongoing and future projects.
• Campaign Planning & Execution
• Oversee the annual marketing calendar, ensuring timely and impactful product launches, content strategies, and multi-channel campaign execution.
• Manage integrated campaigns across digital, print, outdoor, experiential, and events to drive brand engagement and lead generation.
• Agency & Partner Management
• Lead collaboration with marketing and media agencies, defining clear objectives, KPIs, and delivery timelines while maintaining quality and cost control.
• Identify and engage with affiliates, lead-generation firms, and digital partners to optimize campaign ROI.
• Performance & Optimization
• Establish and track key performance indicators (KPIs) for all marketing initiatives, analyzing results to identify trends, optimize spend, and improve campaign effectiveness.
• Monitor and manage marketing budgets, ensuring alignment with financial objectives and providing variance analysis with corrective recommendations.

Qualifications & Experience:

• Experience: Minimum 10+ years of progressive experience in marketing, with at least 2 years in a senior leadership/managerial role.
• Industry: Real estate development sector ideally however large global brands would also work
• Digital Proficiency: Proven experience managing digital performance media, affiliate marketing, and lead-generation partners.
• Strategic & Creative: Ability to combine data-driven decision-making with innovative, brand-forward thinking.

Skills & Competencies:

• In-depth understanding of digital marketing tools, platforms, and KPIs
• Global client experience agency side and ideally clientside as well
• Strong analytical skills and experience in marketing research and performance reporting
• Exceptional communication, presentation, and storytelling skills
• Demonstrated success in project management, stakeholder engagement, and agency coordination
• Proficiency in leading cross-functional teams and managing large-scale campaigns
• Ability to identify emerging trends and translate them into strategic marketing opportunities