Performance Marketing Executive

About Codewinglet

Key Responsibilities:

• Plan, launch, manage, and optimize paid marketing campaigns across multiple digital channels.
• Execute lead generation campaigns for physical products, SaaS products, and technology products, including social media post-based marketing campaigns.
• Manage advertising budgets while maximizing ROI and minimizing cost per acquisition (CPA).
• Conduct audience research, competitor analysis, and keyword research.
• Create campaign structures, ad groups, and audience targeting strategies.
• Perform A/B testing of creatives, headlines, landing pages, and ad copies.
• Track campaign performance using analytics and conversion tracking tools.
• Monitor key marketing metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.
• Generate regular performance reports with actionable insights and optimization recommendations.
• Collaborate with the design, content, sales, and development teams to improve campaign effectiveness.
• Implement remarketing and retargeting campaigns.
• Optimize landing pages for better conversion rates.
• Stay updated with the latest digital marketing trends, platform updates, and advertising policies.

Required Skills:

• Strong understanding of Performance Marketing concepts.
• Hands-on experience with: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads
• Knowledge of: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Meta Pixel, Conversion Tracking.
• Understanding of SEO fundamentals and landing page optimization.
• Knowledge of audience segmentation and remarketing.
• Ability to analyze campaign data and make data-driven decisions.
• Strong analytical, communication, and problem-solving skills.
• Experience with A/B testing and campaign optimization.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, Digital Marketing, Computer Applications, or a related field.
• Experience marketing IT services, SaaS products, AI solutions, or software products is an added advantage.

Why Join Codewinglet?

• Modern products and technologies in an AI-first engineering environment.
• Real-time AI projects, including AI Agents and GenAI systems.
• High-growth, fast-paced learning environment.
• Exposure to the latest technologies and live projects.
• Supportive and transparent leadership.
• Clear career growth and performance-based appraisals.
• Competitive & industry-aligned salary.
• Stable team culture with regular engagement activities.
• Flexible working hours and 5-day work week.
• On-time salary disbursement.