Performance Marketing Executive

Surat, India | Full-Time | 5-Days Working | 2+ Years

Codewinglet Pvt. Ltd. is looking for a results-driven Performance Marketing Executive to plan, execute, optimize, and scale digital marketing campaigns that generate qualified leads, increase brand visibility, and maximize return on ad spend (ROAS). The ideal candidate should have hands-on experience with paid advertising platforms, analytics tools, audience targeting, campaign optimization, and conversion tracking.

Key Responsibilities

• Plan, launch, manage, and optimize paid marketing campaigns across multiple digital channels.
• Execute lead generation campaigns for physical products, SaaS products, and technology products, including social media post-based marketing campaigns.
• Manage advertising budgets while maximizing ROI and minimizing cost per acquisition (CPA).
• Conduct audience research, competitor analysis, and keyword research.
• Create campaign structures, ad groups, and audience targeting strategies.
• Perform A/B testing of creatives, headlines, landing pages, and ad copies.
• Track campaign performance using analytics and conversion tracking tools.
• Monitor key marketing metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.
• Generate regular performance reports with actionable insights and optimization recommendations.
• Collaborate with the design, content, sales, and development teams to improve campaign effectiveness.
• Implement remarketing and retargeting campaigns.
• Optimize landing pages for better conversion rates.
• Stay updated with the latest digital marketing trends, platform updates, and advertising policies.

• Strong understanding of Performance Marketing concepts.
• Hands-on experience with: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads
• Knowledge of: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Meta Pixel, Conversion Tracking.
• Understanding of SEO fundamentals and landing page optimization.
• Knowledge of audience segmentation and remarketing.
• Ability to analyze campaign data and make data-driven decisions.
• Strong analytical, communication, and problem-solving skills.
• Experience with A/B testing and campaign optimization.

• Bachelors degree in Marketing, Business, Digital Marketing, Computer Applications, or a related field.
• Experience marketing IT services, SaaS products, AI solutions, or software products is an added advantage.

• Learning opportunities with real-world global clients.
• High-Growth, Fast-Paced Learning Environment.
• 5-Days Working Policy.
• Competitive & Industry-Aligned Compensation.
• Flexible Working Hours.
• Clear Career Growth & Performance-Based Appraisals.
• Exposure to Latest Technologies & Live Projects.
• Supportive & Transparent Leadership.
• Stable Team Culture with Regular Engagement Activities.
• On-Time Salary Disbursement.