Digital Marketing Specialist

CHIREC INTERNATIONAL SCHOOL

CHIREC International is a leading K-12 school located in Hyderabad, India offering International Baccalaureate Diploma Programme (IBDP), Cambridge International Examinations (CIE) and Central Board of Secondary Education (CBSE). CHIREC was founded in 1989 by Founder-Director, Ratna Reddy as a summer camp that offered Programmes in fine arts, performing arts, computers, indoor and outdoor sports. Today, CHIREC is one of the premier educational institutions in the country for excellence in academics and co-curricular activities. CHIRECs mission is to nurture the innate potential of its students to enable them to excel in whatever they choose. The school helps students to grow and evolve into open-minded, ethical and caring individuals who are focused and encouraged to set goals, attain them and exceed expectations. As a valued member of the Cognita global group, and recognized by respected educational bodies like the Council of International Schools (CIS) and the IB Organization, CHIREC International School is known for its exceptional quality of education.

About Cognita

At Cognita, we know every student is unique. We nurture their distinct personalities and strengths. We support them academically, socially, and emotionally, wherever they are in the world, wherever theyre starting from. And each and every one of our schools is unique too. We protect whats special about them, while offering them rich knowledge, opportunities, and best practices. And they get to be part of something bigger. We open their classrooms to the collective wisdom of over 100 schools in 16 countries, ensuring every child gets an education thats, quite literally, world class. Its an individual approach that empowers every school, teacher and student to focus on what they do best. And thrive.

• Align with departmental and organizational goals to achieve enrolment targets.
• Develop campus and tactical campaigns and digital assets (e.g. landing page), to earn admission to qualified leads.
• Track lead journey, to ensure maximum utilization and develop & deploy lead nurturing campaigns
• Forecast and adhere to campaign and overall budgets
• Develop and maintain data intelligence, that informs campaign management, and constant enhancement to achieve higher precision outreach
• Build GTM to ensure brand objectives travel and resonate with all the TG segments.
• Build programs dedicated to build brand positioning and enhanced brand image rooted in Results, Ranking, Placement and Student achievements

Oversee all aspects of digital marketing, including SEO/SEM, social media platforms & bios, online engagement, dynamics, potential collab opportunities, comments, reviews, and feedback.

Identify the latest trends and insights to optimise spending and performance. Evaluate emerging technologies and suggest adoption.

Maintain all assets, report and store them on OneDrive in an organised manner

Manage and maintain the companys website, ensuring it is up-to-date, functional, and visually appealing, across devices. In line with our vision and mission statements, and adheres to our Brand/CI guidelines, tone and style

• Lead the design and implementation of user-friendly interfaces and experiences, focusing on improving user satisfaction and engagement
• Achieve high authority score, for higher SEO ranking
• Ensure website and its content is AI optimised for higher AI brand advocacy
• Work closely with various departments and stakeholders to ensure regular updating of information on web pages, and to gather feedback for scope for improvement
• Collaborate with content creators to ensure website content is relevant, accurate, and optimized for SEO
• Collaborate with other digital / tech assets (MCB, IC QUE) partners, to develop parent outreach channels
• Regularly monitor website performance, analyse metrics, and implement improvements to enhance user experience and site functionality
• Campaigns are monitored, and performance is measured, analysed, and reported against defined metrics with recommended corrective measures on a weekly basis.

Qualifications & Experience:

• Graduate/Post degree in marketing or a related field
• Proven working experience in digital marketing of over 5-6 years
• Solid knowledge of website and social media analytics tools (e.g., Google Analytics, SemRush, NetInsight, Omniture, WebTrends, Sprout Social)
• Working knowledge of tools like DART, Atlas, WordPress, Canva etc.
• Keen interest in Photography and Videography is a plus
• Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus

Skills

• Experience in leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
• High creativity and experience in identifying target audiences. Devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Experience in setting up and optimising Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Ability to work individually or as a team, and utilize agency and vendor appropriately

Benefits At CHIREC

• Competitive salary depending upon qualifications and experience
• Lunch on all school-working days
• School transport as per the available bus routes
• Comprehensive Medical Insurance
• Personal accident policy
• Term Life policy
• Professional Development

How To Apply

Complete this application before the closing date. The Closing Date for Applications is: 31-Mar-2026

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expect all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.

We believe having a diverse workforce makes us better, smarter and happier and so welcome applicants from all backgrounds, genders, and races. We have an unwavering commitment to being fair and equitable in our recruitment process.

EARLY APPLICATIONS ARE ENCOURAGED; WE RESERVE THE RIGHT TO INTERVIEW AND APPOINT PRIOR TO CLOSING DATE FOR THE RIGHT APPLICANT.

Applicants who have not heard from us by the closing date must assume that, on this occasion, their application has been unsuccessful.