Sales Executive

Are You Ready to Elevate Your Career

Join the High-Performing Cognita UAE Sales Hub!

We're looking for energetic, confident individuals who thrive in a fast-paced environment and enjoy supporting families as they take the first steps in their school journey. If you love making a difference and want to be part of a team that works together, this role is for you.

Why Join Us

Dynamic Work Culture

Our Sales Hub is collaborative, fast-moving, and powered by the Cognita mindsets, aim high, think wide, passionate, and compassionate.

Exceptional Career Growth

You will play a key role across a portfolio of leading schools in Dubai and Abu Dhabi, with excellent progression opportunities.

Purpose of the Role

As a key member of the Regional Marketing & Sales team, the Sales Hub Executive supports families enquiring about our UAE schools, guiding them from their first enquiry through to enrolment with warmth, professionalism, and care.

With several Cognita UAE schools experiencing high enquiry volumes and strong waitlists, an important part of this role involves helping families find the right Cognita school that best suits their child's needs, including offering well-matched alternatives when year groups are full. This is always done sensitively, with the family's preferences, location, and circumstances at the forefront.

You will work closely with the Sales Hub Team Lead and Head of Sales to ensure families receive accurate guidance, consistent communication, and a smooth, positive admissions experience.

What You'll Do

CRM Pipeline Management

• Manage HubSpot pipelines for multiple UAE schools with accuracy and urgency.
• Respond to enquiries within agreed SLAs and maintain high-quality notes for each interaction.
• Track progression carefully to identify opportunities to support movement through the pipeline

High-Quality Customer Engagement

• Act as the first point of contact for new enquiries, ensuring every interaction is personalised, clear, and aligned with RES standards.
• Use calls, WhatsApp (where appropriate), email, and virtual meetings to support families.
• When certain year groups are full or heavily waitlisted, guide families towards the most suitable Cognita school options, ensuring they feel supported and fully informed at every stage.

Conversion, Sales Targets & Cross-Selling (UAE)

• Achieve monthly and annual KPIs including enquiry-to-application and application-to-enrolment conversion rates.
• Help families navigate the Cognita portfolio by offering suitable alternatives across our UAE schools, ensuring each family is introduced to the school that best matches their child's needs, location, and preferences.
• Approach cross-school recommendations thoughtfully, focusing on parent experience, transparency, and building trust.
• Support campaigns such as Open Days, tours, assessments, Stay & Play sessions, and community events.
• Re-engage at-risk families to keep the pipeline moving smoothly

Process & Quality Management

• Ensure a seamless, enjoyable admissions experience across all touchpoints.
• Follow the centralised sales processes for follow-ups, documentation, reporting, and communication standards.
• Support weekly reporting by maintaining accurate data and strong pipeline hygiene.
• Use CRM insights to identify emerging trends or parent needs

Continuous Improvement

• Share parent feedback, competitor intel, and market insights with the Sales Hub Team Lead and Head of Sales.
• Engage in regular coaching, skill development, and knowledge-building sessions.
• Contribute to improving processes and best practices across the UAE Sales Hub.

Qualifications

What we're looking for

• Bachelor's degree in a relevant field.

Experience

• Experience in sales, admissions, or customer service in the UAE.
• Strong track record of meeting targets in a service-led role.
• CRM experience, ideally HubSpot.

Skills

• Excellent communication and relationship-building skills.
• Ability to guide families confidently and empathetically.
• Strong organisational and prioritisation skills.
• A natural ability to understand family needs and recommend suitable options.
• Comfortable working closely with the Sales Hub Team Lead and Head of Sales.

Working Conditions

• Hours: 8am 5pm Monday - Friday, with some flexibility required during peak periods or event days. Travel: Occasional travel to Cognita schools in Dubai and Abu Dhabi.

Salary

• Competitive UAE salary package.
• KPI-linked bonus structure.
• Excellent development and progression opportunities within Cognita.

Cognita is committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subject to detailed and enhanced pre-employment clearance, including identity checks, criminal background checks for all countries lived in, qualification checks, employment checks to include an exploration of any gaps in employment, and satisfactory reference checks for all employment in the last 10 years.