Digital Marketing Manager

Role Overview

We are looking for a highly driven and performance-oriented Digital Marketing Manager to lead and scale the digital ecosystem of Coloplast India. The role will primarily focus on managing and growing the D2C/eCommerce business of Coloplast India through Coloplaststore.in, while driving digital transformation, consumer engagement, and business growth across paid media, SEO, social media, and AI-led initiatives.

The ideal candidate should have strong hands-on experience in eCommerce management, performance marketing, SEO, social media activation, analytics, and consumer engagement. Experience in healthcare, medtech, or consumer-centric industries will be an added advantage.

Key Responsibilities

eCommerce & D2C Business Management

• Manage and grow the D2C/eCommerce business of Coloplast India through the Shopify-based Coloplaststore.in website.
• Drive online revenue growth, customer acquisition, retention, and repeat purchases.
• Monitor website performance, sales trends, and consumer behaviour to identify growth opportunities.
• Work closely with cross-functional teams to ensure seamless order fulfilment and consumer experience.
• Optimize the online buying journey and improve website conversion rates (CRO).
• Work closely with the Supply Chain and Operations teams to maintain healthy inventory levels on Coloplaststore, avoid stock-outs, support demand planning for campaigns and ensure smooth consumer order-fulfilment

• Lead SEO strategy and execution to improve organic rankings, traffic, and visibility for Coloplast.in and Coloplaststore.in.
• Manage paid advertising campaigns aligned with business objectives across platforms including:
• Google Ads
• Meta Ads
• YouTube Ads

• Optimize campaigns to drive quality traffic, lead generation, and revenue growth.
• Track and improve ROAS, CAC, conversion rates, and digital KPIs.

• Manage and execute social media strategy across Meta platforms and YouTube for Coloplast India.
• Create and manage social media calendar aligned with business priorities and consumer needs.
• Drive consumer engagement, advocacy, and community-building initiatives.
• Work with agencies and internal stakeholders to develop educational, awareness, testimonial, and engagement content.
• Support patient-centric campaigns and digital storytelling initiatives.

• Collaborate closely with the internal Consumer Care team to:
• Drive revenue from the existing consumer database
• Improve consumer retention and loyalty
• Enhance overall consumer experience

• Identify opportunities to improve personalization and consumer journeys.

• Prepare and manage regular performance reports and dashboards covering:
• Website performance
• Revenue metrics
• Paid media performance
• SEO performance
• Social media analytics

• Generate actionable insights and recommendations for leadership and cross-functional teams.
• Monitor digital KPIs and business performance against targets.

• Take lead in AI and digital transformation initiatives across functions.
• Identify and implement digital tools and AI-driven solutions to:
• Improve operational efficiency
• Enhance consumer experience
• Optimize marketing performance
• Improve cross-functional collaboration

Experience

• 7+ years of experience in Digital Marketing
• Strong hands-on experience in:
• Paid Advertising
• SEO
• Social Media Marketing
• Website Analytics

• Proven experience in leading AI initiatives and driving digital transformation programs.
• Candidates with experience managing eCommerce/D2C businesses will be preferred.
• Experience in healthcare, medtech, pharmaceutical, wellness, or consumer-centric industries will be preferred.

• Strong understanding of Shopify ecosystem and eCommerce operations.
• Expertise in:
• Google Analytics
• Google Ads
• Meta Ads Manager
• SEO tools
• CRM (SFDC) and marketing automation tools

• Good understanding of CRO, UX, and digital consumer journeys.
• Strong analytical and reporting skills.

• B.Tech+MBA

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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