Brand & Communication Strategist

Concept Communication Ltd. is looking for a strategic and hands-on Brand & Communication Strategist to join an important Kerala Government Project.

Location: Onsite – Thiruvananthapuram, Kerala

Employment: Full-time

Project: Kerala Government Project

Concept Communication Ltd. is an integrated independent communications agency established in 1988, headquartered in Mumbai, with 18 offices and 36 satellite offices across India. With a team of 1,500+ professionals, the agency offers integrated capabilities across strategy, branding, advertising, public relations, media, digital, social media, OOH and events.

We are looking for a Brand & Communication Strategist who can combine strategic thinking with strong project coordination and execution capabilities.

The role will work closely with government stakeholders, the project team, creative teams, media partners, vendors and external agencies to translate project objectives into effective brand and communication initiatives.

The ideal candidate should be able to move comfortably from strategy and campaign planning to execution, coordination and performance review.

• Develop brand and communication strategies aligned with project objectives.
• Translate business and brand objectives into integrated communication and campaign plans.
• Develop communication calendars and campaign roadmaps.
• Prepare strategic briefs for creative, digital, media, PR, influencer, OOH and activation campaigns.
• Coordinate with creative teams to ensure communication is strategically aligned and consistent with brand guidelines.
• Coordinate with media agencies and external partners for campaign planning and execution.
• Support planning of digital, social media, OOH, PR, influencer, events and promotional activities.
• Coordinate with vendors, production partners and other agencies involved in project execution.
• Act as a key communication interface between the Directorate and the project/agency team.
• Understand requirements from stakeholders and convert them into clear actionable briefs.
• Coordinate feedback, approvals and revisions to ensure timely execution.
• Track campaign deliverables, timelines and project milestones.
• Monitor campaign performance and provide strategic recommendations and course corrections based on available data.
• Prepare presentations, campaign proposals, progress reports and performance reviews for stakeholders.
• Support brand-building initiatives, consumer engagement activities, exhibitions, activations and other project initiatives.
• Maintain effective documentation of campaign plans, approvals, executions and outcomes.

• 3–6 years of experience in brand strategy, advertising, integrated marketing, communication, account management or a related field.
• Strong understanding of brand communication and integrated marketing campaigns.
• Ability to develop communication strategies and convert them into practical execution plans.
• Experience coordinating creative, digital, media and external agency teams.
• Strong project management and stakeholder coordination skills.
• Excellent presentation, communication and documentation skills.
• Ability to work with senior stakeholders and multidisciplinary teams.
• Good understanding of social media and digital communication.
• Fluency in English and Malayalam is required.
• Willingness to work onsite in Thiruvananthapuram.

Candidates with experience in any of the following will be preferred:

• Advertising / integrated communication agencies
• Government or public-sector projects
• Brand strategy and brand management
• Media planning and campaign execution
• Large-scale integrated campaigns
• OOH, events and activations
• Influencer and digital campaigns
• Stakeholder and vendor management
• Strategic presentations and client servicing

Bachelors or Masters degree in Marketing, Mass Communication, Journalism, Advertising, Communications, Business Administration or a related discipline.

We are looking for someone who is:

Strategic in thinking.

Strong in communication.

Sharp in coordination.

Hands-on in execution.

Comfortable working with stakeholders.

Apply at: [HIDDEN TEXT]