Posted: 7 hours ago
8-10 years
Dubai - United Arab Emirates (UAE)
Digital Marketing/Marketing
work from office
Full Time
Closes 28 Dec 2026
Posted: 7 hours ago
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Job Description
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Job Description
- Own and continuously maintain the Xpertyy Product Marketing & Go-to-Market Playbook
- Collect and analyse customer, expert and market feedback (interviews, win/loss reviews, support conversations, product analytics and funnel data) and make clear recommendations
- Understand and track customer needs, buying triggers, alternatives, experts needs and market changes, especially AI impact
- Own customer segmentation, ideal customer profiles (ICPs), priority use cases, and jobs-to-be-done
- Own positioning, value propositions and messaging for audiences (companies, individuals, experts, partners) in Arabic and English
- Protect brand voice and identity across website, apps and campaigns
- Provide market evidence behind pricing and packaging decisions and co-develop packaging
- Own go-to-market for product releases and new features including launch plans, communications, and sales enablement
- Own the full customer lifecycle from awareness to referral/advocacy
- Work with Product Management and Operations on onboarding flows, lifecycle messaging and successful outcomes
- Grow qualified, paid customer demand through partners, experts and search/AI-answer channels
- Grow bookable supply of experts to meet demand
- Build and use trust signals such as reviews, testimonials, case studies and success stories
- Build co-marketing, integration and platform partnerships and create partner materials
- Manage agency relationship and take strategic ownership of agency work
- Produce hands-on marketing materials including web copy, campaign briefs, emails, app-store listings and launch kits
- Set up and use marketing technology stack with engineering team
- Own measurement of marketing performance and recommend scaling, changes or stopping campaigns
- Collaborate cross-functionally with Product, Engineering, Commercial, Operations and Finance teams
Skills
MarketingProduct MarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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