UAE National - Marketing Specialist

JOB PURPOSE:

The job holder is responsible for planning, developing and implementing the company's marketing strategies, media planning, marketing communications, and ongoing promotional activities.

DESCRIPTION:

Marketing Strategy:

• Leverages customer and market intelligence to develop/modify marketing strategy/plan
• Participates in the development of online marketing strategy
• Executes the annual marketing plan for the company and drive marketing programs that increase market share, revenue and profitability
• Builds and execute brand plan by category
• Creates an integrated approach to support the marketing vision across digital, e-commerce, CRM, retail, and public relations
• Drives the company to be customer centric

Media Planning:

• Develops and implements media plan to promote the the company's products to diverse set of audiences
• Manages media communications and maintaining ongoing relationships with media contacts
• Leverages customer understanding to find the right combination of media mix that will enable maximum reach and impact
• Develops cross channel media campaigns and influencer partnerships that amplify brand positioning and story across social media, digital publishers and blogs as well as drive customer acquisition

Promotions:

• Collaborates with the team to implement innovative branded content for each channel that aligns with new launches, promotions, and other business needs
• Measures campaign outcomes and make recommendations to refine and continuously improve our marketing efforts
• Ideates and manages tests and leverage data to inform future programs and improve performance by channel
• Responsible for planning and managing campaigns to promote the company's products and services.
• Responsible for supervising promotional programs to incentivize the point-of-purchase
• Combines advertising with promotional deals to entice consumers and clients to buy products

QUALIFICATIONS, RELEVANT CERTIFICATIONS & EXPERIENCE:

• Bachelor's Degree in Marketing or related field.

Preferred Professional Certifications:

• 3-5 years of relevant experience
• Full Professional Proficiency of English and Arabic Language