Head - Sales & Marketing - Real Estate

Description:

Real Estate | Punjab & Jalandhar
High-Rise Residentials
Townships
Commercial Projects
Position Overview:
About The Organization:
We are an established and fast-growing real estate developer with a strong presence across Punjab, with flagship projects in Jalandhar and surrounding regions.
Our diverse portfolio spans luxury High-Rise Residential Towers, integrated Townships, and premium Commercial Developments.
We are seeking a dynamic and results-driven Sales & Marketing Head to spearhead our revenue growth and channel partner ecosystem.
Role Purpose:
The Head of Sales & Marketing will own end-to-end revenue generation across all project verticals High-Rise, Township, and Commercial while building a robust channel partner network, leading the marketing function, and driving brand visibility in target markets.
This is a P&L-aligned leadership position requiring both strategic vision and on-ground execution capability.
Key Responsibilities:
Sales Leadership & Revenue Generation:
- Drive overall sales targets across High-Rise, Township, and Commercial projects in Punjab & Jalandhar.
- Develop and execute monthly, quarterly, and annual sales plans aligned with project launch timelines.
- Lead, mentor, and manage the entire sales team including Sales Managers, CRMs, and Site Teams.
- Monitor funnel metrics, conversion ratios, and take corrective actions to meet revenue goals.
- Ensure timely achievement of collection milestones and coordinate with the finance team.
Channel Partner Management (Core Competency):
- Build, activate, and manage a high-performing channel partner (CP) network across Punjab, Haryana, Delhi NCR, and NRI markets.
- Establish a structured CP engagement program including onboarding, training, incentives, and retention.
- Leverage existing channel partner relationships for immediate inventory push and project launches.
- Conduct regular CP meets, developer-broker summits, and roadshows to deepen market penetration.
- Monitor CP performance and ensure equitable business distribution.
Marketing & Brand Management:
- Develop integrated marketing strategies across digital, OOH, print, and event channels.
- Oversee project branding, launch campaigns, and customer communication touchpoints.
- Work with digital marketing agencies for lead generation via Google, Meta, YouTube, and portals like 99acres, Magic Bricks, Housing.com.
- Manage PR, media relations, and brand positioning for each project.
- Track marketing ROI and optimize spend for maximum lead quality and volume.
Project Launch & Market Intelligence:
- Lead pre-launch strategies and Go-To-Market (GTM) plans for all new projects.
- Conduct market research and competitive analysis for pricing, product mix, and positioning.
- Provide leadership team with actionable market intelligence on buyer trends and competitor activity.
- Coordinate with legal, finance, and project teams for smooth project launch execution.

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Customer Experience & After-Sales:
- Ensure a premium customer experience across all touchpoints from inquiry to possession.
- Oversee CRM operations, post-booking communication, and grievance resolution.
- Build long-term customer relationships to drive referrals and repeat business.
Qualifications & Experience:
Key Competencies & Skills:
- Strong leadership, influencing, and stakeholder management skills
- Exceptional negotiation and closing abilities at senior buyer levels
- Data-driven mindset with command over sales dashboards, CRM tools, and reports
- Deep understanding of RERA regulations and real estate legal/documentation framework
- Proficiency in digital marketing tools, lead gen platforms, and real estate portals
- Strategic thinker with the ability to execute and deliver on ground
- High ethical standards and professional integrity
- Excellent communication, presentation, and networking skills
Preferred Candidate Profile:
Gender Preference: Female candidates are strongly preferred for this role, in alignment with the organization's leadership diversity initiative.
Age Band: 35 - 50 Years
- Self-driven, entrepreneurial leader who can function with senior-level autonomy
- Candidates with existing relationships with top-performing channel partners in Punjab/North India will be given priority
- Prior experience in a developer organization (not just brokerage) strongly preferred
- Willingness to travel across project sites and markets within Punjab and beyond
- Immediate or early joiners will be given preference