General Manager - Sales - Power Tools

Sales & Business Development:

• Develop and execute sales strategies to achieve revenue, market share, and profitability targets.
• Identify and capitalize on new business opportunities across dealer, distributor, retail, and institutional channels.
• Expand market penetration and strengthen the company's presence in existing and new territories.
• Build and maintain strong relationships with key distributors, dealers, retailers, and strategic customers.
• Drive customer acquisition and retention initiatives to maximize sales growth.

Channel Sales Management:

• Develop and manage an efficient distribution and dealer network for hand tools and power tools products.
• Monitor channel partner performance and implement initiatives to improve productivity and market coverage.
• Ensure effective execution of sales programs, promotions, and product launches through channel partners.
• Resolve channel conflicts and maintain healthy business relationships across the distribution ecosystem.
• Drive secondary sales and ensure optimum inventory management within the channel.

Strategic Planning & Market Expansion:

• Analyze market trends, customer requirements, competitor activities, and industry developments.
• Develop market expansion strategies to increase geographical reach and product penetration.
• Identify emerging market opportunities and recommend growth initiatives.
• Collaborate with marketing and product teams to align business strategies with market needs.

Sales Forecasting & Pipeline Management:

• Prepare accurate sales forecasts and business plans to support organizational objectives.
• Monitor sales pipelines and conversion rates to ensure achievement of targets.
• Track key performance metrics and provide regular business reviews to senior management.
• Implement corrective actions to address gaps and improve forecast accuracy.

Pricing & Profitability Management:

• Manage pricing decisions and commercial negotiations to ensure both top-line and bottom-line growth.
• Develop pricing strategies based on market dynamics, competition, and profitability objectives.
• Monitor margins and implement initiatives to optimize revenue and profitability.
• Ensure effective management of discounts, rebates, and promotional schemes.

Team Leadership & Coaching:

• Lead, mentor, and develop the sales team to achieve individual and organizational goals.
• Establish performance metrics and conduct regular performance reviews.
• Provide coaching, training, and development opportunities to enhance sales capabilities.
• Foster a high-performance culture focused on accountability, customer satisfaction, and continuous improvement.

Customer & Stakeholder Management:

• Develop strong relationships with key accounts, distributors, dealers, and industry stakeholders.
• Address customer concerns and ensure high levels of customer satisfaction.
• Collaborate with cross-functional teams including Marketing, Supply Chain, Finance, and Product Management to drive business success.

Reporting & Compliance:

• Prepare sales reports, market intelligence updates, and business performance reviews.
• Ensure adherence to company policies, pricing guidelines, and compliance requirements.
• Maintain accurate records of sales activities, forecasts, and customer interactions.

Key Performance Indicators (KPIs):

• Revenue Growth
• Market Share Growth
• Channel Expansion & Productivity
• Sales Target Achievement
• Gross Margin & Profitability
• Forecast Accuracy
• New Customer Acquisition
• Secondary Sales Growth
• Distributor/Dealer Performance
• Team Performance & Productivity

Qualifications & Experience:

• Bachelor's Degree in Business Administration, Marketing, Engineering, or related field.
• MBA in Sales & Marketing preferred.
• 10-18 years of experience in Sales & Business Development within Hand Tools, Power Tools, Industrial Tools, Building Materials, Electrical Products, or related industries.
• Proven track record of managing channel sales networks and achieving aggressive growth targets.
• Strong experience in pricing strategy, business planning, market expansion, and team management.