Assistant Manager - Product Marketing

We are looking for a highly motivated and creative marketing professional to join the Converge team and drive awareness, adoption, and engagement for our workplace experience platform across our business parks.

Converge is designed to enhance the workplace experience by providing tenants with seamless access to a range of services, amenities, events, and community experiences. In this role, you will be responsible for planning and executing integrated marketing campaigns, supporting product and feature launches, developing compelling tenant communications, and using data-driven insights to continuously improve engagement.

You will work closely with cross-functional teams including Operations, Technology, Community, and external agencies to deliver impactful campaigns that create value for our tenant community.

Roles And Responsibilities

• Develop and implement effected integrated marketing campaigns to drive awareness, adoption, and engagement of the app among business park tenants through digital and on-ground channels.
• Plan and support go-to-market strategies for new app features, tenant services, amenities, and campus initiatives.
• Coordinate closely with the campus teams, including Operations and Technology, to gather information about available services, amenities, and updates to ensure accurate and up-to-date content is published on the app.
• Work closely with external agencies, content creators, and graphic designers to produce engaging multimedia content, that showcases the apps features and benefits.

• Assist in the creation and maintenance of a content calendar to ensure consistent and timely delivery of engaging content on the app.
• Monitor campaign performance and engagement metrics, analyse user behaviour, and provide data-driven recommendations optimizations to enhance the user experience.
• Develop campaigns that encourage tenant participation in workplace services, amenities, events, and community initiatives.
• Stay updated on trends in product marketing, digital engagement, workplace experience, mobile applications, and customer lifecycle marketing.
• Support the Marketing & Converge Team in managing relationships with external partners, vendors, and agencies involved in app marketing initiatives.
• Support marketing for on-ground activations, product launches, workshops, and engagement programs that strengthen the workplace community.

Desired Candidate Profile

• Bachelors degree in Marketing, Business, Communications, or a related field is preferred.
• 4–6 years of relevant experience in Product Marketing, Digital Marketing, Growth Marketing, CRM/Lifecycle Marketing, or a similar marketing role.
• Proven experience in Product Marketing, Digital Marketing, Growth Marketing, CRM/Lifecycle Marketing, or a similar role.
• Strong understanding of marketing principles and techniques, particularly in the context of mobile applications.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Proficiency in content creation and management, including writing, editing, and graphic design.
• Familiarity with content management systems, social media platforms, and analytics tools.
• Experience working with marketing automation, CRM, or engagement platforms such as CleverTap, Firebase, Google Analytics, or similar tools is an advantage.
• Highly organized, detail-oriented, and able to prioritize tasks in a fast-paced environment.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven recommendations.
• Self-motivated and resourceful, with the ability to work independently and as part of a team.
• Knowledge of the real estate industry and understanding of tenant needs and preferences is a plus.

Payroll : JLL