App Marketing Manager

WERE HIRING | APP MARKETING MANAGER

CP Advisor Digital is launching its new B2C Personal Loan App for Android & iOS, and were looking for an App Marketing Manager to take end-to-end ownership of growth.

This is a startup ownership role — you will be responsible for building, launching, optimizing and scaling the apps customer acquisition engine.

• Own the B2C App Marketing & Growth Strategy

• Build and execute the Go-To-Market (GTM) strategy

• Drive the complete funnel: Install → Registration → Credit Check → Loan Application → Disbursement

• Manage Meta Ads, Google Ads, App Campaigns & other acquisition channels

• Own key metrics including CAC, CPL, CPA, ROAS & Conversion Rate

• Plan and execute Android & iOS user acquisition campaigns

• Manage ASO and Play Store / App Store growth initiatives

• Analyze user behavior and improve funnel conversion

• Run A/B tests across creatives, audiences and campaigns

• Build remarketing, retention & engagement strategies

• Track performance through GA4, GTM & attribution tools

• Work closely with Product, Tech, Creative & Operations teams

• Identify new growth channels and scale successful experiments

• Build processes and reporting systems as the B2C business grows

• 2+ years of experience in App Marketing / Performance Marketing / Growth Marketing
• Hands-on experience with Android & iOS app marketing

• Strong knowledge of Meta Ads & Google Ads

• Experience with app acquisition and performance campaigns

• Good understanding of GA4, GTM & attribution

• Strong analytical and data-driven approach

• Ability to independently plan → execute → analyze → optimize

• Comfortable taking full ownership of growth targets

• Fintech / Lending / BFSI experience is an added advantage

You wont just be managing campaigns.

You will have the opportunity to build the B2C app growth engine from Day 1, work closely with leadership, experiment with new growth channels and directly contribute to scaling the business.

Location: Vadodara, Gujarat

Experience: 2+ Years

Platforms: Android & iOS

Apply: [HIDDEN TEXT]

Contact: +91 79845 94123

Website: CP Advisor Digital