Performance Marketing Manager

Company Description CP Advisor Digital is a finance technology platform designed to help agents access and manage products from multiple banks and NBFCs in one place. The company focuses on simplifying transactions, expanding market reach, and helping partners increase their income through a streamlined digital experience. Real-time updates and analytics support informed decision-making and performance tracking. CP Advisor Digital places strong emphasis on reliable support and user success, offering tools and services that help agents grow their finance business. Team members join a fast-growing, results-driven environment where innovation and customer success are central.

Role Description The Performance Marketing Manager is a full-time, on-site role based in Vadodara. This position is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as paid search, social media, display, and affiliate networks to drive qualified leads and conversions. Day-to-day tasks include setting campaign objectives, managing budgets, tracking performance metrics, and preparing reports with actionable insights. The manager will collaborate with product, sales, and content teams to align campaigns with business goals, refine targeting and messaging, and run A/B tests to improve outcomes. The role also involves monitoring market trends, competitor activities, and platform updates to ensure continuous improvement of the companys performance marketing strategy.

Qualifications

• Candidates should possess skills in performance marketing strategy, campaign planning, and digital media buying.
• Candidates should possess skills in analytics and measurement, including proficiency with tools such as Google Analytics, ad platform dashboards, and basic data analysis.
• Candidates should possess skills in paid search and paid social management, including keyword research, audience targeting, bidding optimization, and A/B testing.
• Candidates should possess skills in conversion rate optimization, landing page optimization, and funnel analysis to improve lead quality and ROI.
• Candidates should possess skills in marketing communication, including clear written and verbal communication, collaboration with cross-functional teams, and basic understanding of finance or fintech products.
• Relevant qualifications include a bachelors degree in marketing, business, analytics, or a related field, along with prior experience in performance marketing or growth marketing roles.
• Additional beneficial skills include familiarity with CRM systems, marketing automation tools, Excel or similar spreadsheet tools, and experience working within fast-paced, target-driven environments.