Business Development & Strategic Partnerships - D2c

• build and own the d2c pipeline - identify the right brands, founders and opportunities, and drive partnerships from first conversation to revenue realisation.

• carry a revenue quota and relentlessly deliver against it through new business, monetisation and partner growth.

• build deep relationships with d2c founders, cxos, growth leaders and the vc ecosystem backing the category.

• create differentiated partnerships that drive brand growth, customer acquisition, retention and engagement.

• bring the best d2c brands and propositions to CRED members through

  

  rewards, offers, experiences and privileges.

• drive adoption of CRED payment instruments across high-quality d2c brands.

• look beyond standard partnerships - identify strategic, product, payment, data and growth-led opportunities that can create outsized value for both CRED and the brand.

• work cross-functionally with product, growth, marketing, analytics and operations to turn ideas into live, scaled partnerships.

• own execution end-to-end - zero hand-holding, high velocity, and a strong bias for getting things done.

This is not a relationship-management role. It is a builder + seller role for someone who wants to shape CREDs d2c ecosystem.

• 4+ years in quota-carrying sales, business development, partnerships or key account roles within d2c, consumer internet, ecommerce, fintech or high-growth startups.

• strong existing network across d2c founders, cxos, growth/marketing leaders and consumer brands.

• deep understanding of the Indian d2c ecosystem and curiosity about emerging brands, categories and trends.

• proven track record of closing deals and delivering commercial outcomes.

• strong commercial and strategic thinking - able to look at a brand and quickly identify what could we build together

• high-energy, extremely driven and razor-sharp on execution.

• excellent communication and stakeholder management skills, with the confidence to sell to founders and senior leadership.

• comfortable operating in ambiguity, building from scratch and owning outcomes end-to-end.