Credit Card Bill Payments Growth

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 1 week ago
0-1 years
Bengaluru / Bangalore, Karnataka
work from office

Posted: 1 week ago
|
Applicants: 99+
Job Description
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Job Description

what will you do
  • own key input levers of the ccbp business - acquisition and resurrection of members paying credit card bills, and multi-card adoption - deep-diving on metrics and diagnosing drop-offs to course-correct performance.
  • track and report on these levers daily/weekly/monthly, owning monthly planning and flagging deviations early.
  • exercise judgment on when to resolve issues independently vs. escalate, and anticipate recurring problem patterns before they hit the numbers.
  • own execution across the bill-pay funnel (discovery, reminders, payment, retry/failure), building preventive and reactive interventions to lift conversion.
  • translate broader category strategy into concrete campaigns, experiments, and milestones you can ship and measure.
  • own merchandising for ccbp on and off app - home page assets, cross-sell placements, communication plans.
  • design and run campaigns (offers, cashback, reward mechanics) to drive adoption and repeat usage, optimizing spend for roI rather than just reach.
  • focus on reducing friction and building payment confidence - low-cost engagement over short-term yield maximization.
  • run a constant experimentation cadence (A/B/multivariate testing) to find growth inflection points, and productize what works into the core journey.
  • partner with product and data science teams to build personalization models (due-date prediction, smart nudges, next-best-card-to-pay) that increase throughput.
  • bring clear, data-backed narratives to cross-functional discussions (Marketing, Rewards, Product, Risk) to align on priorities and unblock execution.

  • What were looking for
  • 4-7 years of experience in user growth/ category management roles, with prior ownership of high-frequency consumer transaction/payment categories or 3-5 years of experience in management consulting, investment banking, growth strategy, corporate strategy, or fintech strategy roles.
  • data-driven mindset - comfortable analyzing data to form hypotheses, identify opportunities, and measure experiment success.
  • track record of driving growth initiatives end-to-end (ideation → execution → measurable impact) at a consumer-first company.
  • high ownership and bias for action in a fast-paced, ambiguous, agile environment.
  • strong program/project management skills - able to run multiple cross-functional initiatives (product, marketing, risk, ops) simultaneously with attention to detail.
  • Skills

    Marketing

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    About Company

    CRED is a members-only community for credit card holders in India. It offers rewards and exclusive experiences for responsible credit card usage.

    Important dates & deadlines?

    Application Deadline

    25 Nov 26, 02:46 PM IST

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    Credit Card Bill Payments Growth

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