Social Media Marketing Specialist - Fashion/D2C Brands

Company Description Crepdog Crew is a fashion-forward destination for highly sought-after sneakers, international hype labels, curated streetwear brands, and premium sneaker-care products. The company brings together a multiverse of styles and collaborations for enthusiasts who value authenticity, exclusivity, and culture. With a strong focus on streetwear and D2C fashion, Crepdog Crew aims to offer a distinctive shopping experience that blends product discovery with community and lifestyle. Team members work closely with emerging and established brands, contributing to a dynamic environment driven by creativity, trend awareness, and customer passion.

Role Description The Social Media Marketing Specialist – Fashion/D2C Brands is a full-time, on-site role based in Saket. This role is responsible for planning, creating, and publishing engaging social media content across platforms such as Instagram, Facebook, and other relevant channels, with a focus on sneakers, streetwear, and fashion culture. Day-to-day tasks include managing the content calendar, coordinating product-focused campaigns, monitoring trends, and ensuring consistent brand storytelling. The specialist will analyze performance metrics, optimize campaigns for reach and engagement, and collaborate with design, merchandising, and operations teams to align social media initiatives with product launches and brand goals. The role also involves community management, responding to messages and comments, and nurturing relationships with followers, influencers, and brand partners.

Working Days : Monday - Saturday

Working Hours: 11am-8pm

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Content Creation skills, with experience in visually driven platforms and short-form content.
• Candidates should possess Digital Marketing and Marketing skills to plan campaigns, understand funnels, and support overall brand and sales objectives.
• Candidates should possess clear and effective Communication skills for writing captions, engaging with the community, and collaborating with internal teams.
• Experience working with fashion, streetwear, or D2C brands, and a strong interest in sneaker culture and hype brands is highly beneficial.
• Ability to analyze social media metrics, use relevant tools, and translate insights into actionable improvements.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines on-site.
• Relevant education in Marketing, Communications, Fashion Management, or a related field, or equivalent practical experience.