Marketing Specialist

Job Summary:

We are looking for a strategic and data-driven Product Marketing Manager with expertise in Account-Based Marketing (ABM) to drive high-impact go-to-market strategies. You will be responsible for crafting compelling messaging, developing account-based campaigns, and aligning closely with Sales and Product teams to deliver personalized experiences that drive pipeline growth and revenue from high-value target accounts.

Key Responsibilities:

• ABM Strategy & Execution:
• Develop and execute multi-channel ABM programs targeting high-value accounts across the buyer journey (1:1, 1:few, and 1:many approaches).
• Product Positioning & Messaging:
• Create targeted messaging frameworks that resonate with specific buyer personas and verticals within target accounts.
• Campaign Development:
• Work with cross-functional teams to design and launch personalized campaigns leveraging email, paid media, content, and events.
• Sales Enablement:
• Equip Sales and SDR teams with the necessary content, playbooks, and competitive intel to convert target accounts.
• Account Intelligence & Segmentation:
• Collaborate with RevOps and Sales to identify and prioritize key accounts using firmographic, technographic, and behavioral data.
• Performance Analysis:
• Track and report on the effectiveness of ABM initiatives (engagement, pipeline influence, conversion rates), and continuously optimize based on insights.
• Cross-Functional Collaboration:
• Partner with Product, Content, and Demand Gen teams to ensure campaign alignment and consistency across all channels.

Qualifications:

• 4+ years in product marketing, growth marketing, or demand generationat least 2 years in an ABM-focused role.
• Proven experience running successful ABM campaigns in a B2B environment.
• Strong understanding of enterprise sales cycles and buying committees.
• Excellent storytelling, copywriting, and communication skills.
• Proficiency in ABM and marketing tech tools (e.g., 6sense, Demandbase, HubSpot/Marketo, Salesforce, etc.).
• Data-driven mindset with experience measuring campaign performance and ROI.
• Ability to manage multiple projects and collaborate across teams in a fast-paced environment.

Bonus Skills:

• Experience in a SaaS, tech, or cybersecurity environment.
• Familiarity with intent data and predictive analytics platforms.
• Experience working with account scoring and tiering models.

What We Offer:

• Competitive salary and benefits
• Flexible work environment
• Career growth opportunities
• Collaborative and innovative team culture