CTRUH - Director - Product Design

Description :
Role : Director of Product Design.
Company : Ctruh.
Location : Bengaluru, India.
Experience: 7+ Years in Product Design with Team Leadership.
Role Overview:
- Ctruh is redefining how the world creates, experiences, and interacts with 3D and spatial content.
- We're looking for a visionary Director of Product Design to lead the design function at one of India's most ambitious spatial computing companies.
- This is not a role for someone who manages design from a distance you will shape the design culture, drive the product experience across our AI-powered 3D platform, and get into the craft alongside your team.
- You will own design strategy from first principles, working across the full spectrum of our product: from the initial blank canvas of a 3D scene editor to AI-assisted creation workflows, from enterprise dashboards to consumer-facing AR previews.
- You care deeply about how things feel, not just how they look and you know that the best design decisions are rooted in user empathy, rigorous research, and iterative validation.
What You Will Own :
Design Vision & Strategy :
- Define and own the product design vision across all of Ctruh's surfaces editor, platform, APIs, and consumer touchpoints.
- Translate complex product and business goals into coherent, elegant design strategies that scale.
- Drive a consistent, high-quality design language and evolve Ctruh's design system as the product grows.
- Lead long-term UX strategy for AI-native interaction paradigms designing for uncertainty, latency, and generative outputs.
- Establish and champion a design culture of rigour, craft, and user advocacy across the company.
Team Leadership & People Management :
- Hire, mentor, and grow a team of UX designers, UI designers, and user researchers.
- Create clear growth paths and foster a feedback-rich culture that makes designers better every quarter.
- Conduct regular design reviews, provide high-quality critique, and set the bar for what great looks like.
- Partner with design leads to delegate ownership without losing coherence across the team's output.
- Champion psychological safety and inclusion in design decision-making.
Hands-On Design & Craft :
- Lead design for flagship features and complex UX challenges actively contributing wireframes, prototypes, and spec-ready flows.
- Own the design of core 3D and AI-powered workflows: AI scene generation, asset manipulation, real-time previewing, and spatial editing.
- Produce and review high-fidelity prototypes to validate interaction patterns before engineering investment.
- Maintain and evolve Ctruh's component library and design system in Figma, ensuring adoption across teams.
- Design for accessibility (WCAG 2.1 AA) as a baseline standard, not an afterthought.
User Research & Insight :
- Define and drive a mixed-methods user research practice: usability testing, contextual inquiry, surveys, and analytics-led discovery.
- Synthesize qualitative and quantitative signals into clear, actionable design insights.
- Partner with PMs to establish success metrics for design: task completion, error rates, time-on-task, CSAT, and NPS.
- Embed continuous feedback loops from production usage into the design iteration cycle.
- Conduct competitive UX audits across 3D creation tools, AI productivity apps, and enterprise SaaS platforms.
Cross-Functional Collaboration & Leadership :

- Partner deeply with Product Management to co-own the product roadmap design should shape prioritisation, not just execute it.
- Collaborate with Engineering to ensure design feasibility, maintain quality during implementation, and influence frontend architecture decisions.
- Communicate design decisions and tradeoffs clearly to executive stakeholders with rationale grounded in user data.
- Represent design strategy in investor, partner, and enterprise customer conversations.
- Drive launch readiness from a design perspective: documentation, handoff quality, and post-launch design QA.
Tools And Technical Stack :
Design & Prototyping :
- Figma (primary). components, auto-layout, variants, Dev Mode, and collaborative design workflows.
- Framer, ProtoPie, or Principle for advanced interaction prototyping.
- Adobe Creative Suite (Illustrator, Photoshop) for visual asset creation.
- Spline or equivalent for 3D design exploration and web-ready 3D UI elements.
Research & Testing :
- UserTesting, Maze, Hotjar, or FullStory for usability testing and session analytics.
- Dovetail or Notion for research synthesis and insight management.
- Mixpanel, Amplitude, or PostHog for behavioural analytics and funnel analysis.
Design Systems & Handoff :
- Figma Tokens or Style Dictionary for design token management.
- Storybook for design-engineering alignment on component behaviour.
- Zeroheight or Notion for design system documentation.
Collaboration :
- Linear for project and sprint tracking.
- Slack, Loom, and Notion for async communication and documentation.
- GitHub (read-level comfort). able to review implementation and file design-related issues.
Must-Haves :
What we are looking for :
- 7+ years of product design experience, including 2+ years in a design leadership or management role.
- A portfolio that demonstrates both exceptional craft and strategic design thinking at system level and interaction level.
- Proven experience building and scaling design teams hiring, mentoring, and growing designers at different career stages.
- Deep expertise in UX methodology: end-to-end design process from discovery through delivery and iteration.
- Mastery of Figma and modern design tooling you are faster and more thorough with tools than most.
- Strong written and verbal communication you can defend design decisions with clarity and receive critique constructively.
- Experience designing complex, data-rich, or technical products. SaaS platforms, developer tools, or productivity applications.
- Track record of partnering with PMs and engineers at a senior level, influencing roadmap and technical decisions through design.
- Comfort with ambiguity you know how to make principled design decisions in fast-moving environments with incomplete information.
Highly Desirable :
- Experience designing 3D tools, WebGL interfaces, spatial computing products, or AR/VR applications.
- Familiarity with AI-native product design crafting UX for generative outputs, uncertainty states, and model latency.
- Exposure to real-time or collaborative product experiences (e.g., Figma-like multiplayer, live preview environments).
- Background in e-commerce, retail tech, or product visualisation at scale.
- Experience contributing to or building open-source design systems.
- Prior startup experience: comfort with zero-to-one design at speed alongside structured scaling.
- Basic front-end literacy (HTML/CSS/JS). enough to understand implementation constraints and engage meaningfully with engineers.
- Published writing, talks, or portfolio case studies that demonstrate thought leadership in UX or product design.
Design Challenges You Will Tackle :
- Designing intuitive UX for 3D scene editing making spatial manipulation accessible to non-technical users without sacrificing power.
- Building AI-native interaction patterns for generative 3D: prompt inputs, output previews, iteration loops, and error recovery.
- Scaling a design system that works across a 3D web editor, a mobile AR viewer, an enterprise dashboard, and developer-facing APIs.
- Designing for trust in AI-assisted workflows where the model may produce surprising or imperfect outputs.
- Balancing visual fidelity and real-time performance constraints in WebGL and spatial environments.
- Creating design processes that support a fast-moving engineering team without becoming a bottleneck.
- Establishing UX standards for a category that is still being defined there are no obvious playbooks for AI-powered 3D creation.
Why Join Ctruh :
- Own the entire design function from team building to design culture to product craft not just a slice of it.
- Work at the frontier of 3D + AI, one of the most technically exciting intersections in consumer and enterprise software today.
- Your design decisions are experienced by millions of customers and some of India's largest enterprise brands.
- Collaborate directly with a senior team with deep domain expertise in 3D, AI, and spatial computing.
- Access to frontier tools, real user data at scale, and the freedom to evolve how design works at Ctruh.
- Direct collaboration with investors from NVIDIA, Microsoft, and Google.
- A craft-forward culture where great design is celebrated and given the space and resources to be exceptional.
Compensation :
- Competitive salary benchmarked to senior design leadership market rates.
- Stock options with a 4-year vesting schedule.
- Performance-based bonuses tied to product quality, team growth, and design impact.
- Design tools and conference / learning budget included.
Ideal Candidate Profile :
- You've led design teams and made them better.
- You've shipped products that real people love, and you've written the critique in design reviews that made your team level up.
- You hold both the micro the kerning, the micro-interaction, the error state and the macro the design system, the user journey, the strategic vision in your head simultaneously.
- You know that great design leadership is mostly about taste, trust, and the relentless pursuit of clarity.
- You're excited not just about the destination but about building the map.
To Apply:
Please provide the following :
- Your resume / CV with links to shipped products you've led design on.
- A portfolio that showcases your design process not just final screens, but thinking, iterations, and decisions.
- A short note on your most complex design leadership challenge and how you resolved it.
- Why you're excited about designing at the intersection of AI and 3D at Ctruh.