Associate Influencer Marketing US Market Full-Time Influencer & Creator Marketing

ABOUT THE ROLE

Cuemath is scaling its creator and influencer program in the United States one of our highest-priority growth markets. As an Associate on the Influencer Marketing team, you will own end-to-end creator partnerships across Instagram, YouTube, and TikTok, with a sharp focus on reaching NRI, South Asian, and broader Asian-American parent audiences. You will source and vet creators, brief and manage campaigns, and bring a data-first lens to everything from creator selection to performance reporting.

Experience: 3–4 Years | Function: Influencer Marketing | Market: United States | Platforms: Instagram · YouTube · TikTok

KEY RESPONSIBILITIES

Creator Discovery & Vetting

• Research and identify influencer talent across Instagram Reels, YouTube Shorts, and TikTok with a focus on US-based NRI/South Asian and Asian-American parent communities
• Evaluate creator profiles using engagement rate, audience demographics, and comment language signals
• Maintain and update a standing creator bench of vetted talent across follower tiers (nano, micro, macro)

Campaign Execution

• Brief creators, manage deliverables, review content for brand compliance, and coordinate approvals across internal stakeholders
• Develop campaign scripts and talking points aligned to Cuemaths US brand guidelines and target audience messaging
• Coordinate campaign timelines, go-lives, and post-live tracking across simultaneous creator cohorts

Data & Performance

• Track and report on core performance metrics: CPV, CPL, qualified leads, trial bookings, and cost per enrolment
• Build and maintain campaign trackers; generate weekly and monthly performance summaries for leadership
• Analyze ROAS across creator cohorts and surface actionable insights to optimize spend allocation

Market & Platform Intelligence

• Stay current on US creator economy trends and platform algorithm changes across Instagram, YouTube, and TikTok
• Monitor competing edtech brands influencer strategies and report findings to the team
• Identify emerging creator formats and content trends relevant to the NRI and Asian-American parent audience

REQUIREMENTS

• 3–4 years of hands-on influencer or creator marketing experience, preferably in a consumer-facing or edtech brand
• Deep working knowledge of Instagram (Reels, Stories, feed), YouTube (Shorts and long-form), and TikTok — content formats, discovery mechanics, and campaign workflows
• Strong understanding of the US influencer landscape, Australia & ME markets with familiarity with NRI, South Asian, or Asian-American creator communities being a significant plus
• Comfort reading and interpreting audience demographic and performance data
• Ability to pull, analyze, and present campaign performance — you can build a tracker, calculate ROAS, and tell the story behind the numbers
• Excellent written English; ability to write and review creator briefs, scripts, and campaign communications independently
• Organized, deadline-driven, and able to manage multiple campaigns and creator relationships simultaneously

NICE TO HAVE

• Prior experience marketing to South Asian diaspora or immigrant parent audiences in the US
• Background in edtech, kids learning, or subscription-based products
• Experience working with macro-level creators (500K+ followers) and managing multi-tiered influencer programs
• Conversational proficiency in Hindi, Telugu, Kannada, or another South Asian language

WHAT SUCCESS LOOKS LIKE

30 days – You have completed onboarding, understand Cuemaths US campaign architecture and brand guidelines, and have contributed to at least one active creator cohort.

60 days – You are independently managing creator outreach, briefs, and timelines. Your trackers are clean, timely, and trusted by the team.

90 days – You have surfaced data-backed insights from live campaign performance, made a measurable contribution to creator pipeline quality, and have ideas for the next wave of creator activations.