Marketing Executive

Location: Hybrid - Sector-27 Noida

Employment Type: Full-time

Experience: Minimum 2-5 years in marketing

About Us:

CureAble is dedicated to providing home-based nurturing for special-needs and slow learners through a personalized, trackable, and holistic approach. We are expanding our reach and impact, and we need a dynamic marketing executive to help us scale effectively.

Role Overview:

We are looking for a results-driven and creative Marketing Executive to lead and execute multi-channel marketing strategies. You will be responsible for increasing brand awareness, driving customer engagement, and generating leads for our services.

Key Responsibilities:

1. Digital & Social Media Marketing:

• Develop and implement strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Create, schedule, and analyze content to enhance engagement and brand presence
• Run and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.)

2. SEO & Content Marketing:

• Perform keyword research and optimize website content for search engines
• Develop and manage blog content, articles, and case studies to position CureAble as an authority
• Implement on-page and off-page SEO strategies to increase organic traffic

3. Copywriting & PR:

• Craft compelling marketing copy for ads, landing pages, email campaigns, and social media
• Write press releases, media pitches, and articles for PR and brand visibility
• Build relationships with journalists, bloggers, and influencers

4. Partnerships & Growth Strategies:

• Identify and establish partnerships with relevant brands, NGOs, and community groups
• Collaborate with influencers, educators, and industry leaders to enhance brand credibility
• Drive referral and affiliate marketing programs

5. Google My Business (GMB) & Local Marketing:

• Optimize and manage GMB listings to improve visibility
• Gather and respond to customer reviews, ensuring a strong online reputation
• Implement hyperlocal marketing strategies to reach target audiences

6. Email Marketing & CRM:

• Design and execute email campaigns to nurture leads and retain customers
• Monitor email performance and optimize for engagement and conversions
• Manage customer data and segmentation strategies

What We Are Looking For:

• Experience: 2-5 years in digital marketing, preferably in healthcare, education, or wellness sectors
• Skills: SEO, social media marketing, copywriting, PR, partnerships, and email marketing
• Tools: Proficiency in Google Analytics, Facebook Ads Manager, Canva, Mailchimp, WordPress, and CRM tools
• Mindset: Proactive, creative thinker, and problem-solver with a growth-driven approach
• Communication: Excellent written and verbal communication skills

What We Offer:

• Salary range: ?25,000-?35,000
• Competitive salary and performance-based incentives
• Opportunity to work on impactful projects in the special-needs sector
• A collaborative and innovative work environment
• Career growth and skill development opportunities
• Comprehensive healthcare insurance

Industry

• Home Health Care Services

Employment Type

Full-time