Social Media Manager- Content & Growth

Role Overview:

We are looking for a highly creative and result-oriented Social Media Manager who can plan, create, and execute content strategies that drive client acquisition and brand growth. This role goes beyond posting — the candidate will be responsible for end-to-end content creation, performance tracking, and lead generation through social media platforms.

Key Responsibilities:

1. Content Strategy & Planning

• Develop monthly content calendars aligned with business goals
• Create platform-specific strategies (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Identify trends, audience behavior, and competitor strategies

2. Content Creation (End-to-End)

• Design creatives using tools like Canva, Adobe Suite, etc.
• Shoot and create videos (reels, shorts, informational content)
• Edit videos with engaging storytelling, captions, and hooks
• Write compelling captions and CTAs (Call-To-Actions)

3. Social Media Management

• Handle daily posting, scheduling, and engagement
• Manage DMs, comments, and audience interaction
• Ensure consistent brand tone and messaging

4. Performance Marketing & Lead Generation

• Run and optimize social media campaigns (organic + paid if applicable)
• Generate leads through content funnels (reels, ads, landing pages, etc.)
• Collaborate with sales/counseling team for lead quality feedback
• Track conversions from social media efforts

5. Analytics & Reporting

• Monitor KPIs: reach, engagement, leads, conversion rate
• Provide weekly/monthly performance reports
• Continuously optimize strategy based on data insights

Key Deliverables

• Minimum X posts/reels per week (define based on your capacity)
• Consistent increase in engagement & followers
• Qualified leads generated through social media
• Campaign-wise performance reports
• Contribution to monthly revenue targets (through leads)

Required Skills:

• Graphic design (Canva / Photoshop / Illustrator)
• Video shooting & editing (Premiere Pro / CapCut / VN, etc.)
• Strong content writing & storytelling skills
• Understanding of social media algorithms
• Basic knowledge of performance marketing (ads is a plus)

Experience Required:

• 1–3 years in social media/content creation
• Proven track record of growing accounts OR generating leads

Ideal Candidate Profile:

• Creative + analytical mindset (not just designer, but thinker)
• Result-driven (focused on leads, not just likes)
• Comfortable working in a fast-paced startup environment
• Takes ownership of outcomes, not just tasks

Salary Range (India context – adjust if needed):

• Fresher/Junior: ₹15,000 – ₹25,000
• Mid-Level: Starting compensation 25000rs (Negotiable as per the experience)