DailyObjects - Performance Marketing Lead

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We are looking for an experienced Performance Marketing Lead for customer acquisition and revenue growth across all paid digital channels. This role will own the end-to-end performance marketing strategy, media investments, measurement, experimentation, and acquisition economics while delivering profitable, scalable growth.
The ideal candidate has built and scaled performance marketing for a leading Indian D2C or consumer internet business, has managed large marketing budgets, possesses deep platform expertise, and combines analytical rigor with strong commercial acumen.
Experience:
- 1. 6-10 years of experience in Performance Marketing, Growth Marketing, or Digital Acquisition.
- 2. Minimum 3 years leading performance marketing for a leading Indian D2C or consumer internet company.
- 3. Proven experience managing annual digital media spends exceeding 30 Crores.
- 4. Strong track record of scaling revenue while maintaining or improving ROAS and contribution margins.
- 5. Experience leading and mentoring high-performing performance marketing teams.
- 6. Experience working closely with Product, Analytics, CRM, Category, Finance, and Technology teams.
Educational Qualifications:
- 1. Bachelor's degree in Engineering, Economics, Mathematics, Statistics, Business, or a related field.
- 2. MBA or equivalent postgraduate degree from a Tier 1 institute.
Key Responsibilities:
1. Performance Marketing Strategy:
- Own the overall digital acquisition and remarketing strategy across paid channels.
- Develop annual, quarterly, and monthly growth plans aligned with business objectives.
- Drive profitable customer acquisition while maximizing contribution margin and customer lifetime value.
- Continuously identify new growth opportunities across channels and audiences.
2. Channel Ownership:
- Lead performance across verticals including Meta Ads, Google Ads (Search, Shopping, Performance Max, YouTube), App Campaigns, Affiliate Marketing, Display & Programmatic, Native Advertising, and emerging acquisition channels.
- Own media planning, budgeting, forecasting, and performance optimization across all channels.

3. Budget Management:
- Own multi-crore monthly marketing budgets.
- Allocate investments dynamically based on performance and marginal returns.
- Optimize CAC, ROAS, contribution margin, and customer acquisition efficiency.
- Build scalable budget allocation frameworks across channels and campaigns.
4. Measurement & Attribution:
- Own end-to-end measurement and attribution frameworks.
- Partner with Product and Engineering to ensure robust tracking using Pixels, Conversion APIs (CAPI), SDKs, server-side tracking, GA4, and First-party data.
- Improve attribution accuracy and reporting reliability.
- Drive incrementality testing and media mix optimization.
5. Experimentation & Optimization:
- Build a culture of continuous experimentation across creative strategy, audience segmentation, campaign structures, landing pages, bidding strategies, and funnel optimization.
- Develop structured testing frameworks with clear hypotheses and measurable success criteria.
6. Creative Strategy:
- Partner with Brand and Creative teams to develop high-performing ad creatives, build creative testing pipelines, improve creative fatigue management, scale winning concepts across channels, and establish creative best practices using data-driven insights.
7. Funnel Optimization:
- Work closely with Product and Engineering to improve landing page conversion, product page conversion, checkout conversion, site speed, and mobile experience.
8. Conversion Rate Optimization (CRO):
- Ensure media investments are complemented by a high-performing onsite experience.
9. Analytics & Reporting:
- Build executive dashboards and performance reports.
- Monitor daily, weekly, and monthly performance.
- Conduct deep-dive analyses on acquisition trends, customer cohorts, and campaign effectiveness.
- Present actionable insights and strategic recommendations to leadership.
10. Team Leadership:
- Mentor and lead a high-performing performance marketing team.
- Establish clear goals, KPIs, and career development plans.
- Foster a culture of accountability, experimentation, and continuous learning.
- Manage agency relationships and external marketing partners where required.
Desired Skills:
- Deep expertise across Meta Ads and Google Ads.
- Strong understanding of digital attribution and measurement.
- Experience with GA4, Google Tag Manager, Meta Events Manager, and server-side tracking.
- Experience interpreting large datasets and identifying growth opportunities.
- Excellent commercial acumen with a focus on profitable growth.
- Strong stakeholder management and leadership skills.
- Ability to thrive in a fast-paced, high-growth environment.
Preferred Experience:
- Candidates from leading D2C, ecommerce, consumer internet, or marketplace companies.
What We're Looking For:
- A strong ownership mindset with a relentless focus on outcomes.
- Proven ability to scale digital revenue profitably.
- Deep expertise in performance marketing platforms, attribution, and growth frameworks.
- A data-first approach to decision-making and experimentation.
- Strong business and financial acumen, with a clear understanding of unit economics.
- The ability to balance strategic thinking with hands-on execution.
- A passion for building scalable growth systems that deliver sustainable business impact.