Dealer Relationship Executive

JD

Role Requirement & :

Position Title: Dealer Relationship & Promotion Executive (Project-Based)

Duration: Initial 6 months (extension/permanent role based on performance)

Team Composition: A young and dynamic team with a recommended mix of 60% women and 40% men to ensure balanced representation and diverse engagement styles.

:

• Identify and map key dealers associated with the top 50 corporate clients.
• Conduct regular field visits to establish one-on-one relationships with these dealers.
• Promote and demonstrate the strengths, reach, and advertising value of Bhaskar Group.
• Influence dealer relationships to generate advertising leads and opportunities.
• Gather and document dealer insights, market feedback, and competitor activities.
• Act as a bridge between local markets and the corporate sales team to support regional ad sales.

Key Performance Indicators (KPIs):

Dealer Mapping: Number of high-potential dealers identified and documented.

Engagement Quality: Number of face-to-face dealer meetings conducted monthly.

Lead Generation: Number of advertising leads influenced through dealer referrals.

Brand Visibility: Increase in awareness and recall of Bhaskar brand among target dealers.

Conversion Support: Support provided to sales team in converting dealer-influenced corporate leads.

Overall Justification:

Many high-value dealers remain untapped by our sales team due to exclusive corporate relationships. By introducing this role, we aim to build direct, local-level relationships that unlock new advertising opportunities, contribute to regional sales targets, and create a scalable model for future dealer engagement. The initiative is expected to yield incremental revenue, enhance brand penetration, and serve as a long-term strategic advantage.