Digital Marketing Specialist

Company Description Datameris IT Solutions is an innovative technology company that delivers IT products and services to businesses across diverse industries. The organization focuses on building scalable, technology-driven solutions that help clients improve efficiency and achieve their strategic goals. Datameris values collaboration, continuous learning, and practical problem-solving in a fast-evolving digital environment. Team members have the opportunity to work with modern tools and methodologies while contributing to impactful client projects. The company offers a professional setting where digital and IT professionals can grow their careers and expand their expertise.

Role Description The Digital Marketing Specialist is a full-time, on-site role based in Kochi. This position is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as social media, search, and email to increase brand visibility and generate qualified leads. Day-to-day tasks include managing social media accounts, creating and scheduling content, coordinating online promotions, and monitoring campaign performance. The specialist will analyze web and campaign analytics, prepare performance reports, recommend improvements, and collaborate with designers, content creators, and sales teams to ensure consistent messaging. The role also involves staying up to date with digital marketing trends and tools, testing new strategies, and ensuring campaigns are aligned with overall business objectives.

Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Proficiency in Social Media Marketing, including managing platforms, content calendars, and community engagement.
• Ability to use Web Analytics tools to track, interpret, and present campaign performance and user behavior data.
• Effective Communication skills, with the ability to collaborate across teams and create clear, audience-focused messaging.
• Familiarity with SEO/SEM concepts, email marketing tools, and basic content creation best practices.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in a digital marketing role, preferably within an IT or technology-driven environment.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.