Performance Marketing Specialist Lead

• Location: Kochi (On-site )
• About Datameris
• Datameris IT Solutions Pvt Ltd is a technology-driven company building scalable digital products and services across global markets.

Our mission is to build high-performance digital platforms and growth systems that help businesses acquire customers, scale revenue, and operate efficiently in an increasingly competitive digital landscape.

We operate at the intersection of:

• Technology
• Data-driven marketing
• AI-powered digital systems

• As we expand, we are building a world-class growth team capable of competing with the best digital companies globally.
• We are looking for individuals who think like builders, strategists, and problem-solvers, not just operators.
• About the Role
• We are looking for a highly analytical and performance-driven Growth Marketer to lead paid acquisition through Google Ads.
• This role goes far beyond campaign management.

You will be responsible for designing and scaling high-performance acquisition systems, optimizing customer acquisition funnels, and turning advertising into a predictable growth engine.

You will work closely with product, design, and engineering teams to continuously improve:

• Conversion funnels
• Attribution models
• Customer acquisition economics

• This is a high ownership role with direct impact on revenue growth.
• What You Will Do
• Build Scalable Acquisition Systems

• Architect and manage high-performance campaigns across Search, Display, and Performance Max
• Develop scalable keyword targeting and bidding strategies
• Build systems for testing creatives, messaging, and landing pages

Drive Data-Driven Growth

Use tools like:

• Google Analytics
• Google Tag Manager
• Google Ads

to analyze user behaviour, attribution, and conversion performance.

You will:

• Identify growth opportunities
• Build testing frameworks
• Optimize acquisition cost and conversion rates

Own Performance Metrics

You will directly influence key business metrics including:

• Customer Acquisition Cost (CAC)
• Conversion Rate
• Lead Quality
• Return on Ad Spend (ROAS)

Experiment and Scale

You will continuously run experiments across:

• Ad creatives
• Targeting strategies
• Landing page optimization
• Funnel improvements

• Your job is to find scalable growth loops and scale them aggressively.
• What Were Looking For
• We are looking for someone who combines analytical thinking, marketing intuition, and engineering mindset.
• Required

• 5+ years of hands-on experience with performance marketing
• Deep expertise in Google Ads
• Strong analytical ability and data interpretation skills
• Experience building and optimizing marketing funnels
• Proven ability to scale campaigns while maintaining profitability
• Strong understanding of conversion optimization and user behavior

Ideal Candidate

The ideal candidate:

• Thinks in systems, experiments, and metrics
• Understands growth loops and compounding acquisition
• Has a builder mindset
• Is comfortable working in a high ownership environment

Bonus Qualifications

• Experience managing ₹10L+ monthly ad spend
• Experience with SaaS or tech products
• Experience with funnel optimization and CRO
• Strong SQL / data analysis capability
• Experience with marketing automation systems

• Why Join Datameris
• You will be joining a founder-led company building ambitious digital platforms in competitive markets.
• This role offers:
• Ownership
• You will own the growth engine, not just run campaigns.
• Impact
• Your work will directly influence revenue and product growth.
• Learning
• You will work on high-performance growth systems, analytics, and experimentation frameworks.
• Job Type: Permanent
• Experience:

• Digital marketing: 3 years (Required)