Market Research Executive

Role: Market Research Executive/ Lead Generation Executive

Location- Bhubaneswar

About Us:

DATOMS is an IoT software platform that streamlines asset management and operations for equipment manufacturers, leasing and rental companies, and enterprises utilising machine learning, artificial intelligence, and the internet of things. Our scalable solution can be customized to meet the unique needs of each client and is trusted by top companies around the globe.

Job Summary:

As a Market Research/Lead Generation Executive, you will be responsible for conducting market research to identify potential customers and generate leads. You will work closely with the sales and marketing teams to develop and implement strategies for lead generation and market analysis.

Key Responsibilities:

• Conduct comprehensive market research to identify potential leads and market opportunities.
• Contact potential customers through Cold calling, email, and other channels to schedule appointments and generate leads
• Develop and maintain a database of potential clients and key contacts.
• Collaborate with the sales and marketing teams to develop lead generation strategies.
• Analyze market trends, competitors, and customer behavior to provide actionable insights.
• Prepare and present reports on market research findings and lead generation activities.
• Assist in the development and execution of marketing campaigns to attract and retain customers.
• Monitor and report on the effectiveness of lead generation efforts and suggest improvements.

Qualifications and Key Competencies:

• Bachelors degree in Marketing, Business, or a related field.
• 2-3 years of experience in market research, lead generation, or a related role.
• Strong analytical skills with the ability to interpret data and identify trends.
• Proficiency in using CRM software and lead generation tools.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.
• Familiarity with digital marketing techniques and social media platforms.
• Proactive and results-oriented mindset.
• Experience with Sales Navigator, Apollo, Lemlist, Lusha, Zoom info add these tools.