Dainik Bhaskar - Chief Manager - Public Relations & Category Narrative Development

Role Objective:

To build and amplify a strong, positive narrative for the newspaper category and Dainik Bhaskar, strengthening credibility, influence, and leadership through PR, research, influencer engagement, and high-impact editorial amplification.

Key Responsibilities:

• Create a positive perception of newspapers and position Dainik Bhaskar as the category leader through social media, print, PR, and events.
• Position newspaper and the Brand Dainik Bhaskar as the Brand of young and affluent readers.
• Develop three credibility-focused reports annually on print media and Dainik Bhaskar using multiple research sources.
• Ensure wide publicity and amplification of these reports.
• Influencer Engagement - Build relationships with influencers and opinion leaders.
• Drive consistent usage of newspapers and Dainik Bhaskar specifically in reels and digital content.
• Influencing Key opinion Leaders through effective communication and engagement - Build and manage a structured database of industries, MPs, MLAs (14 states), industrialists, CAs, and lawyers.
• Deliver minimum 3-4 communications per year per stakeholder group on newspaper evolution, industry progress, and Bhaskar's leadership.
• Push Bhaskar's impactful editorial stories at least three times a month on social media and directly to key stakeholders, highlighting journalism quality and impact