SEO Manager

Who We Are
Decathlon is one of the worlds largest sporting goods retailers and manufacturers, started from 1976 in France. We are 100,000 sportspeople. From retailers, designers to customer consultants to digital developers, we come to work because we believe sport should be for everyone. To achieve this, we are looking for a dynamic teammate, expecting to share his/her enthusiasm and passion for sports.
TEAM BACKGROUND
You will be a part of the Marketing & Communication team at Decathlon, with a specific focus on driving organic customer growth.
*Important and Mandatory*
In the upload your CV section please attach your Resume, Case Study file and Decathlon Interview Form (Make a copy of google doc).
You will see the Case Study and Interview Form below.
JOB ROLE
The ability to drive organic traffic across website, GBP and our App with special focus on Onpage SEO aspects.
Major Responsibilities

• Perform keyword research regularly to optimize the website for existing content and discover new opportunities.
• Provide SEO analysis and make necessary recommendations on clients entire website/web pages while coordinating with elements and structure of web pages.
• Execute strategies for developing content in coordination with SEO goals general and keyword specific.
• Conduct technical SEO audits - both on-site and off-site SEO including competitor analysis.
• Collaborate closely with the tech teams to drive implementation of key SEO recommendations.
• Develop strategies to implement link-building campaigns to align with our content marketing and SEO goals.
• Adapt to the latest changes by keeping pace with SEO, ASO, social media trends, and other eCommerce marketing industry trends and developments..
  

Be an actor of your channel ecosystem

• Owner mindset, willingness to take initiatives and accountability to drive closures
• Be the key contact window between Users and the technical team
• Challenge the day to day growth of the digital business at the service of user satisfaction
• Develop, through your posture, a collaborative working methodology, an environment of trust and responsibility among the product team
  

AN IDEAL CANDIDATE WILL HAVE

• Passion for sport, you like to enjoy sport with your teammates
• You have an entrepreneurial mindset, a strong sense of responsibility, autonomy and drive for results
• Recognized capacity to understand business needs, bring structure in a complex environment and lead action plans
• Strong data analysis skills, ability to perform data analysis and make data-driven decisions
• You are a technology enthusiast, you care about how things work and you can successfully collaborate with technical experts
• You are well versed with Digital Media
• A prior experience in digital media and marketing is mandatory.
  

Experience

• 3+ years of experience in driving SEO at scale.
• Prior experience in digital marketing agencies is a plus
• Masters degree in marketing is a plus
  

CASE STUDY (to be shared along with the application)

• Choose any category page from Decathlon.in website. Fix a keyword that you will try to rank for that page. Share a one slide deck with your strategic approach.
  

Decathlon Interview Form (to be shared along with the application):
https://docs.google.com/document/d/1wBr9XzXE05Pq2lVr2Fv2iPTuh1-CU_xJDUgKenmNSGY/copy
JOB INFORMATION

• Location : Decathlon Anubhava, Survey No - 78/10, A2 - Chikkajala Village, Bellary Rd, Bengaluru, Karnataka 562157 Bangalore
• Ways Of Working : 4 days from office (1 day WFH)
• Recruitment process:
• Case Study + Decathlon Interview Sheet to be filled
• Profile Shortlisting
• Telephonic Interview / VC
• Decathlon Recruitment Day (DRD)
• Personal interview X 2