Associate Director -Head Of Performance Marketing

• – Head of Growth Marketing
• Location: Bengaluru
• Employment Type: Full-Time
• About the Company

Decorpot is a vertically integrated home interior design and manufacturing company serving the mid-to-premium residential segment across 20+ cities in India. With a strong operational backbone, in-house manufacturing, and rapid expansion plans, the company is scaling both its core interiors business and adjacent retail verticals.

Role Overview

We are looking for a strategic and data-driven Head of Performance Marketing / Associate Director – Performance Marketing to lead and scale the companys digital growth engine across Meta, Google, Programmatic, and emerging performance channels.

This leadership role will drive media strategy, attribution systems, AI-native marketing operations, conversion optimization, and team development across multiple cities. The ideal candidate combines analytical thinking, hands-on performance expertise, martech implementation experience, and strong people leadership.

• Key Responsibilities
• Performance Marketing Ownership
• Own end-to-end performance marketing P&L.
• Drive cost optimization for CPL, SQL, and conversion metrics.
• Manage monthly media budgets and quarterly performance reviews.
• Multi-City Growth Strategy
• Develop and execute performance marketing strategies across 20+ cities.
• Build scalable frameworks for city launches and recovery plans.
• Identify high-potential expansion markets.
• AI & Martech Enablement
• Implement CAPI and server-side tracking systems.
• Optimize campaigns using Advantage+, PMax, and AI-driven bidding.
• Leverage AI tools for creative generation, automation, and funnel optimization.
• Build WhatsApp automation and conversational AI workflows.
• Team Leadership
• Lead and mentor performance marketing managers and specialists.
• Build a high-performing, AI-fluent marketing team.
• Define hiring plans and operational processes.
• Platform & Vendor Management
• Manage strategic relationships with Meta, Google, attribution platforms, and martech vendors.
• Evaluate and implement modern marketing technologies.
• Cross-Functional Collaboration
• Work closely with Sales teams on lead quality and conversion feedback loops.
• Collaborate with Brand & Creative teams for campaign alignment.
• Partner with Analytics teams on attribution and lead scoring frameworks.
• Reporting & Analytics
• Build actionable dashboards and city-level scorecards.
• Monitor campaign anomalies and performance trends.
• Present business insights to leadership stakeholders.
• Required Qualifications
• 11–15 years of experience in performance marketing.
• Minimum 3+ years leading a performance marketing function.
• Hands-on experience managing ₹50 Cr+ annual media budgets.
• Strong expertise in:
• Google Ads
• Meta Ads
• Programmatic Advertising
• Attribution & Analytics
• Conversion Tracking
• Marketing Automation
• Proven experience implementing:
• CAPI
• Server-side tracking
• Advantage+
• PMax campaigns
• Strong understanding of AI tools and workflows in digital marketing.
• Experience in long sales-cycle industries such as:
• Home Interiors
• Real Estate
• Automotive
• BFSI
• Premium D2C
• Strong analytical and problem-solving skills.
• Experience building or restructuring marketing functions.
• Preferred Skills
• SQL knowledge or data analysis capability.
• Experience with AI-assisted marketing workflows.
• Strong stakeholder management and leadership skills.
• Builder mindset with operational excellence.