Senior Social Media Manager

Senior Social Media Manager & Strategist

About Decorpot

Decorpot is one of Indias leading home interior brands, having transformed 10,000+ homes across 22+ cities. We specialize in end-to-end home interior solutions backed by in-house manufacturing, expert design consultation, and a strong commitment to quality and customer satisfaction.

As we continue to grow, we are looking for a Senior Social Media Manager & Strategist who can drive our social media presence, build impactful content strategies, manage influencer collaborations, and contribute to brand and business growth.

• *Key Responsibilities*
• *Social Media Strategy*
• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, Pinterest, and emerging platforms.
• Create monthly content calendars and platform-specific growth strategies.
• Build content pillars, campaign ideas, and audience engagement initiatives.
• Monitor industry trends, competitor activities, and emerging content opportunities.
• Content Creation & Creative Management
• Lead end-to-end content planning, production, and publishing.
• Develop creative concepts, scripts, content briefs, and campaign ideas.
• Coordinate with designers, videographers, editors, and content creators.
• Plan and manage content shoots including customer stories, project walkthroughs, founder-led videos, trend-based content, and brand campaigns.
• Ensure brand consistency across all social media platforms.
• Influencer Marketing
• Identify, evaluate, and onboard influencers and content creators.
• Manage influencer agencies and collaboration campaigns.
• Execute creator-led campaigns to improve brand awareness, engagement, and lead generation.
• Track and optimize influencer performance.
• *Performance & Analytics*
• Monitor and analyze social media performance across all platforms.
• Prepare monthly performance reports with actionable insights.
• Identify high-performing content formats and optimize future campaigns.
• Collaborate with Performance Marketing teams to align organic and paid strategies.
• Track business impact through leads, website traffic, inquiries, and conversions.
• *Required Skills & Qualifications*
• 4–7 years of experience in Social Media Marketing, Content Marketing, or Brand Marketing.
• Proven experience independently managing social media accounts for brands.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, Pinterest, and emerging platforms.
• Experience planning and executing influencer marketing campaigns.
• Excellent content ideation, storytelling, and script-writing skills.
• Experience managing content shoots and creative production.
• Strong analytical and reporting skills.
• Excellent communication, stakeholder management, and project management abilities.
• Ability to manage multiple campaigns and meet deadlines.