Email Marketing Specialist

Role Overview:

Email Marketing Specialist Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to generate leads for the business.

Duties and Responsibilities:

• Manage and build an overall email marketing strategy
• Create and design various CTAs and email templates, email lists, and campaigns
• Determine email marketing KPIs
• Create smart email lists and Increase email subscriptions
• Segment lists based on behaviors like past email engagement and website interactions
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Should manage B2B (business-to-business) integrated marketing campaigns to acquire and retain customers.
• Should manage the procedure, implementation, tracking, and measurement of marketing campaigns.
• Should be Working within a budget and reporting any overspending.
• Should be able to deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
• Maintain regular measurement of the ROI of campaigns.
• Write, edit, and proofread copy for promotional materials within marketing campaigns.
• Ensure that the organizations brand and identity is adhered to in campaigns and in all communication channels.

Work experience/Skill Sets/Competencies :

• Hands-on experience in marketing automation platforms
• Proven experience building email marketing campaigns.
• Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools (Hubspot, SendGrid, MailChimp, SendinBlue, etc.)
• Excellent written communication skills.
• Strong project management skills and exceptional attention to detail.
• Strong writing skills that attract customers and/or clients
• Ability to work under tight deadlines
• 1-3 years of experience producing and publishing email
• An ability to multitask and move fast while paying close attention to detail
• Strong communication skills within a fast-moving company environment