Senior Channel Sales Executive

Role Overview

We are looking for a high-ownership, target-driven Channel Sales executive to build and scale our offline lead generation engine through strategic partnerships. This role is pivotal in driving ₹50L+ monthly sales by sourcing high-quality leads via channel partners such as real estate brokers, home loan agents, and builders.

This is not a closing role, your success will be defined by lead quality, partner network strength, and funnel predictability.

Key Responsibilities

1. Channel Partner Acquisition & Management

• Build and onboard a strong network of channel partners: real estate brokers, CPs, home loan agents, and SMB builders
• Develop long-term, mutually beneficial partnerships to ensure consistent lead inflow
• Own partner lifecycle: onboarding → activation → retention → performance tracking

2. Lead Generation & Revenue Ownership

• Generate a monthly pipeline contributing to ₹70L+ in revenue
• Ensure high-quality, conversion-ready leads aligned with DesignCafes target audience
• Work closely with sales teams to improve lead-to-meeting and meeting-to-sale conversion

3. Data-Driven Planning & Forecasting

• Analyze funnel metrics (lead volume, conversion %, partner productivity)
• Build weekly/monthly sourcing plans to meet targets
• Identify gaps and proactively course-correct using data insights

4. Market Expansion & Innovation

• Identify new sourcing avenues beyond traditional channels
• Experiment with innovative partnerships, local activations, and micro-marketing initiatives
• Stay deeply connected to the local real estate ecosystem and trends

5. Field Execution Excellence

• Be highly active in the field partner meetings, site visits, events, and activations
• Execute localized initiatives to strengthen brand presence within partner ecosystems

What Were Looking For

• Experience: Minimum 2+ years in channel sales / sourcing within interior design or real estate.
• Proven track record of generating significant pipeline via partnerships (preferably ₹50–70Lakhs +/month)
• Strong network with brokers, builders, or financial intermediaries is mandatory

Core Skills & Traits

• Souring mindset with strong relationship-building skills
• Highly data-driven with the ability to translate insights into action plans
• Strong ownership and accountability for targets
• Creative thinker with a bias for experimentation and new lead sources
• Excellent stakeholder management and influencing skills
• Willingness to travel extensively and operate in a field-heavy role

What Success Looks Like (First 6 Months)

• Built an active, high-performing channel partner base.
• Consistently delivering ₹50L+ monthly sales.
• Established predictable sourcing funnels with clear data visibility.
• Piloted and scaled at least 1- 2 new sourcing channels.

Why Join DesignCafe

• Opportunity to build a high-impact sourcing engine from the ground up
• Fast-paced, ownership-driven culture
• Direct visibility into business outcomes and revenue impact
• Work at the intersection of real estate, design, and consumer experience