Social Media Content Creator

Social Media Content Creator – Political Campaigns

About the Role

Key Responsibilities

1. Content Ideation & Creation

• Develop fresh, engaging, relatable, and shareable content ideas across Instagram, YouTube Shorts, X, Facebook, and emerging digital platforms.
• Create Reels, short-form videos, carousels, static posts, stories, captions, and compelling calls to action.

2. Social Media & Calendar Management

• Manage day-to-day content publishing, content calendars, and campaign timelines across digital handles.
• Ensure consistent content quality, tone, brand identity, and alignment with communication objectives.

3. Short-Form Video & Trend Execution

• Identify viral trends, popular audio, formats, and cultural moments to adapt into original, platform-native content.
• Shoot and edit short-form videos using CapCut, Adobe Premiere Pro, or equivalent tools.

4. Brief Interpretation & Execution

• Translate strategic briefs into clear, creative execution plans in coordination with internal strategy and design teams.
• Handle multiple fast-paced content assignments simultaneously.

5. Performance & Continuous Improvement

• Track content metrics, including views, watch time, reach, shares, saves, and comments, to analyse performance trends.
• Use performance insights to refine content strategies and improve engagement.

Required Skills & Competencies

• Strong creative thinking, storytelling, and content-writing skills.
• 1–4 years of experience managing social media handles or creating digital content campaigns.
• Hands-on experience with short-form video shooting and editing tools such as CapCut, Adobe Premiere Pro, or equivalent software.
• Strong command of written English; working fluency in Hindi or Hinglish is an advantage.
• In-depth understanding of social media algorithms, internet culture, trendjacking, and audience behaviour.

Role Mandate

How to Apply