Business Development Associate Digital Marketing & SMM

Company: Dhoomketu Media

Department: Business Development

Experience: 0–2 Years

Employment Type: Full-Time

Location: Indore ( In Office )

About Dhoomketu Media

Dhoomketu Media is a digital-first marketing and media company helping brands grow through creative, content-led, and performance-driven digital solutions.

We work with brands across Social Media Marketing (SMM), Digital Marketing, UGC Content, Influencer Marketing, Performance Marketing, Content Creation, and Digital Brand Campaigns to help them build visibility, engage their audiences, and drive measurable business outcomes.

About the Role

We are looking for a Business Development Associate – Digital Marketing & SMM who will be responsible for identifying and acquiring new business opportunities for Dhoomketu Medias digital marketing services.

The role will focus on generating leads and bringing in clients for services including:

• Social Media Management & Marketing
• Digital Marketing
• Performance Marketing
• Influencer Marketing
• UGC Content & Creator Campaigns
• Content Creation
• Brand Campaigns
• Other digital marketing solutions offered by Dhoomketu Media

You will be responsible for researching potential clients, initiating conversations, understanding their marketing requirements, pitching relevant services, scheduling meetings, and supporting the conversion of leads into clients.

This role is ideal for someone who enjoys sales, networking, digital marketing, social media, and building client relationships.

Key Responsibilities1. Lead Generation & Client Acquisition

• Identify and research potential brands and businesses that can benefit from Dhoomketu Medias digital marketing services.
• Build and maintain a strong pipeline of qualified prospects.
• Target startups, D2C brands, e-commerce businesses, FMCG brands, lifestyle brands, local businesses, personal brands, and other relevant businesses.
• Identify founders, marketing heads, brand managers, CMOs, and other relevant decision-makers.
• Generate leads through LinkedIn, email, cold calling, WhatsApp, referrals, networking, social media, and other relevant channels.
• Initiate first-touch conversations with potential clients.
• Qualify prospects based on their business needs, marketing requirements, budgets, and potential fit.

2. Sell Dhoomketu Medias Digital Marketing Services

The candidate will be responsible for understanding client requirements and generating business for services such as:

Social Media Marketing (SMM)

• Social media management
• Content strategy
• Content creation
• Social media campaigns
• Instagram/Facebook/LinkedIn marketing
• Community engagement

Digital Marketing

• Integrated digital marketing campaigns
• Brand awareness campaigns
• Digital strategy
• Content-led marketing
• Online brand growth solutions

Performance Marketing

• Meta Ads
• Google Ads
• Lead generation campaigns
• Conversion-focused campaigns
• E-commerce performance marketing
• Campaign optimization and growth solutions

Influencer Marketing

• Influencer campaigns
• Creator collaborations
• Influencer discovery and selection
• Campaign coordination
• Influencer-led brand promotions

UGC Marketing

• UGC creator campaigns
• Product reviews and testimonials
• UGC videos for social media
• Performance creatives
• Creator-led content campaigns

3. Client Outreach & Communication

• Reach out to potential clients and introduce Dhoomketu Medias services.
• Understand the clients business, target audience, current marketing activities, and challenges.
• Identify opportunities where Dhoomketu Medias services can add value.
• Schedule discovery calls and meetings with qualified prospects.
• Maintain consistent follow-ups throughout the sales cycle.
• Build and maintain professional relationships with prospects and clients.
• Coordinate with senior BD/team members for important client discussions and negotiations.

4. Proposal & Pitch Support

• Prepare and share service presentations, proposals, quotations, and pitch decks.
• Coordinate with internal teams to develop customized proposals based on client requirements.
• Work with strategy, creative, performance marketing, social media, and influencer teams to create relevant solutions.
• Understand client briefs and translate them into appropriate service recommendations.
• Assist in preparing campaign ideas, service packages, and commercial proposals.
• Follow up with prospects after proposals and presentations to move opportunities toward closure.

5. Sales Pipeline Management

• Maintain an updated database of prospects and clients.
• Track leads from first contact to meeting, proposal, negotiation, and closure.
• Maintain accurate records of calls, meetings, follow-ups, and client requirements.
• Ensure no qualified lead is left without timely follow-up.
• Provide regular updates on lead generation, meetings, proposals, and closures.
• Track monthly outreach and business development targets.

6. Market & Client Research

• Research emerging brands, startups, D2C companies, e-commerce businesses, and established brands.
• Monitor brands that are actively investing in social media, influencers, UGC, or paid advertising.
• Identify potential businesses with gaps in their digital presence.
• Research competitors and understand market trends.
• Stay updated with trends in social media, creator marketing, influencer marketing, and digital advertising.
• Identify new opportunities for Dhoomketu Medias services.

Key Performance Areas

The role will primarily be measured on:

• Number of qualified leads generated
• Outbound outreach activity
• Discovery calls and meetings booked
• Proposals/pitches generated
• New clients acquired
• Revenue generated
• Conversion of qualified leads into clients
• Follow-up consistency and pipeline management
• Development of new business opportunities

Skills & Qualifications

• 0–2 years of experience in Business Development, Sales, Digital Marketing, Meme Marketing, SMM, or Client Servicing.
• Fresh graduates with strong communication and sales skills are welcome.
• Excellent verbal and written communication skills.
• Comfortable with cold calling, LinkedIn outreach, email, and WhatsApp communication.
• Strong persuasion, negotiation, and follow-up skills.
• Ability to understand client requirements and identify suitable marketing solutions.
• Basic understanding of social media and digital marketing.
• Ability to research brands and identify potential business opportunities.
• Strong organizational and time-management skills.
• Proficiency in Google Sheets, Docs, and Slides.

Good to Have

• Prior experience selling digital marketing or advertising services.
• Experience in selling SMM, Performance Marketing, Influencer Marketing, UGC, or SEO services.
• Existing network of business owners, founders, marketing professionals, or brand managers.
• Experience with LinkedIn lead generation.
• Familiarity with CRM tools.
• Understanding of Meta Ads and Google Ads at a basic level.
• Understanding of influencer and creator marketing.
• Experience with agency-side business development.

Who Should Apply

This role is suited for someone who:

• Enjoys talking to people and building relationships.
• Is comfortable with sales targets and business development.
• Has an interest in digital marketing and social media.
• Is confident in approaching brands and business owners.
• Is proactive about finding new opportunities.
• Has a strong follow-up mindset.
• Can understand a clients marketing problem and connect it with the right service.
• Is ambitious about building a career in agency sales and digital marketing.
• Is comfortable working in a fast-paced, target-driven environment.

Why Join Dhoomketu Media

• Work across multiple areas of the digital marketing ecosystem.
• Get hands-on exposure to SMM, Performance Marketing, Influencer Marketing, UGC, and Digital Marketing.
• Work directly with brands, founders, and marketing teams.
• Learn the complete agency business development and client acquisition process.
• Collaborate with creative, strategy, performance, social media, and influencer teams.
• Opportunity to grow with the organization based on performance and contribution.

Important Note

This is a target-oriented Business Development role. The candidate is expected to actively generate leads, conduct outreach, follow up with prospects, schedule meetings, and contribute to acquiring new clients for Dhoomketu Media.

The role may occasionally require extended working hours based on client meetings, pitches, campaign requirements, or business deadlines.

How to Apply

Interested candidates can share their CV/Resume along with a brief introduction highlighting their experience or interest in Business Development and Digital Marketing.

Apply at: [HIDDEN TEXT]

Subject Line: Application – Business Development Associate | Digital Marketing & SMM